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Tools

PR Product Launch Tracking Template - Budget

Use this template to track the status of assets, budget, key media contacts and influencers and metrics.

PR Product Launch Media Briefing Template

This template will prepare the key spokesperson for media interviews.

Brand Value Proposition and Positioning Statement Template

A structured tool supports teams define a value proposition.

PR Product Launch Tracking Template – Key Media Contacts and Influencers

Use this template to track the status of key media contacts and influencers and metrics.

Analyst Briefing Template

This template shows the core elements needed in an AR deck.

Brand Value Proposition and Positioning Statement

Clarify your positioning in the marketplace and your unique competitive advantage.

Brand Voice Guidelines Template

Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.

Brand Purpose, Mission, Vision, and Values Template

Define the “raison d’être” and fundamental principles of your brand.

Brand Recognition Survey and Interview Questionnaire and List Template

Gauge the buyers’ familiarity with your brand.

External and Internal Factors Analysis Template

Identify external and internal factors influencing your brand.
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