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Applications - Blueprints

Optimize the Right Metrics to Scale Your Business

Tech startup CEOs should use metrics to guide decisions on operational improvements. However, many CEO entrepreneurs who come from other disciplines may not have settled on...
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Turn Share of Voice Growth Into a Strategic Weapon

With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important, as...
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91Ƭ Competitive Intelligence to Improve Sales Win Rates

Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate sales,...
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Create Assets to Accelerate the Buyer Journey

This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture sequences. 91Ƭing the...
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Adopt Generative AI in Solution Delivery

With delivery teams under continual pressure to deliver faster, higher-quality products, the promise of Generative AI (GenAI) is too tempting to pass up, but it can be...

Decide if You Are Ready for SAFe

SAFe is a highly disruptive enterprise transformation that won’t solve your organizational delivery challenges by itself. Start with an open mind and an understanding of...
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Brand Strategy: Establish and Cultivate a Flourishing Brand

Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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91Ƭ Investor Awareness to Secure Next-Round Financing

A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...
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Improve Win Rates With a Sales Enablement Strategy

Sales enablement aims to improve the performance of sales teams to increase revenue. Organizations without mature sales enablement processes could be missing crucial win...
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Develop Your Value-First Business Process Automation Strategy

As industries evolve and adopt more tools and technologies, their business operating models become more complex. Task- and desktop-based automation are often not enough....
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