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The product marketing team is responsible for taking a product from concept to market using a well-informed strategy. Traditional go-to-market strategies overlook unbiased...
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Improve application development throughput by applying lean principles to help your organization implement source code control, automated build, and continuous integration.
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Through growth, you have a significant footprint of projects and applications. Projects and applications have little in common, all with their own history and pedigree. You...
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For a strategy to be highly effective and well-received, it needs to be tightly connected to the business goals that drive the organization. An application-enabled business...
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Vendors will eat you for breakfast if you aren鈥檛 well prepared for negotiations, but many customers aren鈥檛 negotiation experts and are overwhelmed trying to determine the...
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Switching software substantially drives satisfaction, no matter the organization鈥檚 industry or size or the type of software. This research outlines key statistics to help...
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We live in a world that is fixated on metrics and believes that having more metrics is always better than having less. But the truth is that any poorly chosen or poorly...
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Application selection is a critical activity for IT departments. Implement a repeatable, data-driven approach that accelerates application selection efforts.
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Estimates inform and support key business, product, and delivery decisions. Unrealistic expectations are placed on these estimates despite knowing these values are or will...
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COVID-19 is a daunting threat for virtually every organization 鈥� but an updated approach to Customer Experience Management can help ward off the worst outcomes. However, IT...
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