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This blueprint highlights that using Public Relations can significantly increase a product launch success.
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An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
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Clarify your positioning in the marketplace and your unique competitive advantage.
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Use this template to capture the synthesized content from outputs of the activities across the four phases of the Define Your Digital Business Strategy blueprint to create...
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A value-driven approach to digital transformation that allows you to identify what aspects of the business to transform, what technologies to embrace, what processes to...
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Use this tool to conduct a horizon scan, build a journey map, prioritize and expand your digital opportunities, and lastly, build a roadmap.
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Use this blueprint to create a value-driven digital business strategy.
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