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Tagged - marketing

Phase-Out Plan Marketing Materials

Use the one-pager marketing template to ensure all information about a tool's phase-out not only is given to end users but is done so effectively.

Adoption Plan Marketing Materials

Use this one-pager marketing template to ensure all information about a tool adoption not only is given to end users but is done so effectively.

Use Your Corporate Blog to Provide Value, Not Self-Promotion

Your blog is more than a place to advertise new features, it’s an opportunity to provide real value to your target audience. Value builds trust, and trust leads to sales.

Zendesk: Customer Service Management Powerhouse Looks to Expand Its Footprint

Zendesk has been a keystone vendor for external customer service management for over a decade. It is now making a strong effort to expand into adjacent functional areas,...

Adobe Deepens Ties With Microsoft and LinkedIn to Enhance Account-Based Experiences

Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide...

ServiceNow Branches Beyond Internal IT Service Delivery to Tackle External Customer Service Use Cases

ServiceNow has been a mainstay vendor for internal IT service management for over a decade. It is now making a concerted effort to expand into adjacent functional areas,...

Magento in Motion: Adobe Officially Repositions Magento as Adobe Commerce Cloud at Summit 2019

Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted strong...

Adobe and Microsoft Deepen Ties to Leapfrog Salesforce in Account-Based Experience (ABX)

Adobe, Microsoft, and LinkedIn are teaming up to enable account-based experiences (ABX) via deep integrations across all three platforms. A LinkedIn integration with...

Adobe Charges Ahead on Driving Compelling Personalization Using AI

Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will...

Salesforce Aims to Invest $2 Billion Over Five Years in Its Canadian Business

Salesforce, an established leader in a variety of customer experience domains, recently announced it will expand its Canadian footprint with a $2-billion investment over...
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