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This research is designed for gaming & hospitality organizations looking for a flexible, scalable, and powerful Customer Relationship Management (CRM) solution to drive...
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Having a well-oiled CRM platform in place is critical for organizations in the gaming, hospitality, and leisure industries to build profitable patron relationships and...
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The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social media target areas: sales, marketing, and customer service.
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Use this tool to evaluate your position on the social media maturity model and receive feedback on how to optimize your strategy.
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Establishing a Social Media Steering Committee is an important component of the implementation of a social media strategy. This charter outlines its purpose, agenda,...
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At Dreamforce 2011, Salesforce.com unveiled more capabilities in the areas of enterprise collaboration and platform as a service (PaaS). The company is making it clear that...
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There are a lot of headlines out there this week that sound like this: "Will the iPad save print media?"
I have many friends in the media world, and the last few years...
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