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Tagged - marketing automation

MMS Request for Proposal Template

Request for proposals provide organizations with the opportunity to give vendors a detailed account of the requirements and the expected capabilities of their desired...

Select a Marketing Management Suite – Phase 3: Select Vendor and Communicate Decision to Stakeholders

In this phase of the blueprint, carry out the RFP and vendor demonstration process. Decide on an MMS and present the solution to stakeholders.

Select a Marketing Management Suite – Phase 2: Shortlist Marketing Management Suites

In this phase of the blueprint, understand the MMS marketplace with our MMS featurelist and vendor profiles.

Select a Marketing Management Suite – Phase 1: Launch the MMS Project and Collect Requirements

This phase of the blueprint helps you determine if MMS is right for your organization. Identify the "art of the possible" with MMS technology to see what both the IT...

Select a Marketing Management Suite – Phases 1-3

This storyboard will help you follow a structured approach to select an MMS that is the right fit for your organization.

Succeed With Digital Strategy Execution

The devil is in the details: ensure you have a strong roadmap of enabling applications and technologies to support the enterprise digital strategy once it has been created.
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Succeed With Digital Strategy Execution – Executive Brief

Read this Executive Brief to understand why taking an application roadmapping approach to digital strategy execution is imperative to move the strategy forward.

Succeed With Digital Strategy Execution – Phases 1-3

This storyboard will help you follow a structured approach for translating an enterprise digital strategy into specific enterprise application initiatives.

Succeed With Digital Strategy Execution – Phase 1: Parse Your Digital Strategy for Critical Technology Drivers

This phase of the blueprint, Parse Your Digital Strategy for Critical Technology Drivers, will help you identify salient technology drivers you should pursue in your...

Succeed With Digital Strategy Execution – Phase 2: Map Your Drivers to Enabling Applications

This phase of the blueprint, Map Your Drivers to Enabling Applications, will help you identify major enterprise application areas and understand how they can help you...
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