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Tagged - Marketing

Pipedrive Emerges as a Mid-Market CRM Leader in SoftwareReview’s CRM Quadrant

Pipedrive is a rapidly growing vendor in the CRM space; it’s particularly well-suited to small-to-mid sized organizations looking for high-velocity sales enablement....

Salesforce Jumps on the Blockchain Hype Train at TrailheaDX

Blockchain has been a much-touted innovation for improving the creation of trusted partner networks. Salesforce recently jumped on the blockchain hype train at its...

Oracle CX Cloud: A Compelling Solution for Those Leveraging Other Components of the Oracle Cloud Ecosystem

Oracle has faced an upswing of strong competition in the CRM and customer experience marketspaces: despite this, the Oracle CX Cloud portfolio delivers compelling value,...

SugarCRM Acquires Salesfusion to Enhance Its Marketing Automation Street Cred

Effective marketing automation is an integral part of building a strong sales pipeline. To bolster its capabilities for robust marketing automation, popular mid-market...

Salesforce Outage Leaves Organizations Scrambling to Cover Core Processes for CRM

A Salesforce outage on May 17, 2019 left many of the popular CRM vendor’s customers in a lurch. The incident highlights that even reliable, big-name vendors like Salesforce...

SugarCRM Acquires Collabspot to Tighten Email Integration Capabilities

SugarCRM, a popular contender in mid-market customer relationship management, recently announced it will be acquiring Singapore-based email and calendar integrations...

Sprinklr Moves Towards Broader Digital Engagement

Sprinklr has been a pillar of the social media management market for nearly a decade. The firm has now articulated a vision to move beyond its social roots, augmenting its...

WEM Project Charter Template

A project charter serves several important functions. It organizes the selection and procurement project so that you can make efficient and effective resource allocation...

WEM Use-Case Fit Assessment Tool

Use this tool to help build a WEM strategy for the organization based on the specific use case that matches your organizational needs.
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