
What is Zoho CRM?
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
94 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho CRM?
Pros
- Trustworthy
- Fair
- Acts with Integrity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Lead Management
Activity and Workflow Management
Customer Service Management
Sales Management
Account and Contact Management
Analytics and Reporting
Marketing Management
Telephony and Call Center Management
Mobile
Quote Contract and Proposal
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Zoho CRM Reviews

Hanumantha Rao B.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Jan 2023
One stop solution for all your business needs
Likeliness to Recommend
What differentiates Zoho CRM from other similar products?
The biggest USP is having a great Ecosystem which will help the seamless integration of all the ZOHO Apps internally.
What is your favorite aspect of this product?
Great UI & UX design which will be self-explanatory.
What do you dislike most about this product?
Data exporting from CRM costs high in Zoho CRM.
What recommendations would you give to someone considering this product?
If you are in the Zoho ecosystem the additional advantage for you is, you can create related links from the creator so that you don't need to import every report. Other features like Mailing templates, Zia and so on are productive tools to grow. The Different set of reports that CRM generates by itself gives the customer another perspective to look into the problem so that managers can take concrete decisions & right approach to solve the existing problem. The heart of the CRM would typically be Workflows & Blueprints. We can create Workflow (i.e., Defining Processes) so that every employee in the organisation is on the same page.
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Saves Time

Sachin G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
Amazing customization but the UI lacks speed.
Likeliness to Recommend
What differentiates Zoho CRM from other similar products?
The platform is budget friendly and has got some amazing capabilities in terms of customization and integrations but the competitors are doing a better job in the market.
What is your favorite aspect of this product?
Clearly, customization wins the race but other features like forecasting and funnel management are good too.
What do you dislike most about this product?
The UI - Its speed needs to get better. Its a barrier on productivity.
What recommendations would you give to someone considering this product?
Go for it but if you've got money, there are definitely better systems out there.
Pros
- Trustworthy
- Transparent
- Caring
- Client Friendly Policies
Cons
- Under Delivered

Giordano de Jesus G.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jan 2023
Everything runs on Zoho CRM
Likeliness to Recommend
What differentiates Zoho CRM from other similar products?
The entire company uses Zoho CRM to manage our daily processes and report on our projects. We track our daily records with all the basic modules such as Contacts, Accounts and Transactions. We have customized most of these modules to better reflect our own internal processes, as this is easy to do in Zoho CRM. The built-in reporting features allow us to easily customize reports the way we want, giving us excellent business insights.
What is your favorite aspect of this product?
The reporting feature is very good. Similarly, the ability to create custom "views" in our module log gave us greater insight into key data stored in Zoho CRM. Integration with other Zoho applications is critical for us, and Zoho CRM acts as a hub for project tracking, communication and task tracking for our team. Most, if not all other Zoho applications are natively integrated with Zoho CRM. Zoho CRM is highly customizable.
What do you dislike most about this product?
Honestly, I can't say anything negative about Zoho CRM. One last thing to add is that Zoho CRM has so many features that it is difficult to configure each one to optimize our team's success. It is important to use the features that best reflect our company's internal processes. Integrate with Zoho Social or other social networking tools. This may be due to my lack of effort to make better use of this existing functionality. I would say some UI improvements, although this feature works with the upcoming canvas generator.
What recommendations would you give to someone considering this product?
Zoho CRM is a must-have for anyone using the rest of the Zoho CRM platform. In addition, it acts as a tightly integrated hub with other Zoho applications. Making it the only Zoho application where our project users can log in to check emails, tasks, deal status, etc. on a daily basis. As administrators, it is critical that we optimize the way we configure Zoho CRM to provide the most useful information to our users while requiring the least amount of data entry from them.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Inspires Innovation