
What is Zapier?
At Zapier, we鈥檙e not just making software鈥攚e鈥檙e building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You鈥檒l collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers鈥 success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Saves Time
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Exception Handling and Notifications
Data Quality Profiling and Cleansing
Metadata Management
Synchronization and Replication
Data Virtualization
Administrative Features
API Management and Orchestration
Batch Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Zapier Videos
Inside Zapier: A Step-by-Step Guide to Our Interview Process
91制片厂ing Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Raghu S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Zapier has so many options to automate tasks
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier has been able to help automate every day tasks. It is so easy to use and the AI feature has definitely helped with being able to create dependencies that work.
What is your favorite aspect of this product?
Automation allows for automatic sending of emails from Facebook lead ads and messages from Airtable to my team on Microsoft Teams.
What do you dislike most about this product?
Sometimes it has issues with pulling certain fields when we take information from orders.
What recommendations would you give to someone considering this product?
Good tool and reasonable pricing.
Pros
- Client Friendly Policies
- Reliable
- Performance Enhancing
- Trustworthy
John D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Good & Powerful tool for Workflow Automation
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier has allowed me to setup several automated flows from our range of systems, to bring everything together. Specifically, that even without coding skills, setting up "Zaps" (automated workflows) is intuitive and straightforward.
What is your favorite aspect of this product?
The Zapier team are always helpful and onhand should you ever have questions. An easy to use tool and straightforward to implement.
What do you dislike most about this product?
The learning curve is pretty high for creating Zaps.
What recommendations would you give to someone considering this product?
An easy to use tool and straightforward to implement.
Pros
- Helps Innovate
- Generous Negotitation
- Over Delivered
- Appreciates Incumbent Status

Oyemomi M.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Easy Automation for Seamless Workflow Integration
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier is different from other tools because it鈥檚 easy to use and doesn鈥檛 require coding. It lets anyone automate tasks between different apps with just a few clicks. Zapier has many ready-to-use integrations, so you don鈥檛 need to build anything from scratch. It鈥檚 also affordable for businesses of all sizes, making it a great choice for companies looking for quick and simple automation.
What is your favorite aspect of this product?
My favorite aspect of Zapier is how easy it makes automating tasks between different apps without any coding. The simple drag-and-drop interface allows you to set up workflows quickly, saving time and reducing manual work.
What do you dislike most about this product?
What I dislike most about Zapier is the limited task allowances on lower-tier plans. For businesses with a high volume of automation, tasks can run out quickly.
What recommendations would you give to someone considering this product?
If you're considering Zapier, I recommend starting with a free trial or a lower-tier plan to see if it meets your needs. Make sure to check the app integrations that are most relevant to your business before committing. If you're automating high-volume tasks, consider the Team or Company plans for more tasks and advanced features. Also, be mindful of the task limits to avoid unexpected costs. Overall, Zapier is great for simple to moderately complex workflows, but it may not be the best choice for very complex integrations or large-scale automation.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features