Zapier Customer Reviews 2025 | Data Integration

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Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

139 Reviews

What is Zapier?

At Zapier, we鈥檙e not just making software鈥攚e鈥檙e building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You鈥檒l collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers鈥� success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

4% Neutral

95% Positive

Pros

Enables Productivity
Saves Time
Performance Enhancing
Trustworthy

Feature Ratings

Average 83

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Synchronization and Replication

Exception Handling and Notifications

Batch Integration

Data Virtualization

API Management and Orchestration

Administrative Features

Metadata Management

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Implementation

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Kate S.

Role: Student Academic
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Helps to organise repetitive tasks

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Haven't used other products yet, but Zapier was recommended by my colleagues in the industry as it is very easy to use and set up.

What is your favorite aspect of this product?

The huge integration option to choose from. I can manage almost every program that I use through them.

What do you dislike most about this product?

A bit pricy for a freelancer or student so the zapps run out quickly.

What recommendations would you give to someone considering this product?

Be ready to spend a bit more money. Set it up, test it, and enjoy it.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Ebin P.

Role: Information Technology
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Best Automation Software

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier is great because it takes the apps that we use most and ties them together. We use Willo for video interviews and Zapier takes some information from the backend there and pulls it into Google Sheets automatically.

What is your favorite aspect of this product?

The problem that Zapier is solving for us is to consolidate the amount of manual work that we are doing. When a response is logged in our video interviewing software, Zapier creates a line entry into Google Sheets so we only have to check one place.

What do you dislike most about this product?

The least helpful thing about Zapier is that you have to make sure you follow the steps exactly to set up your "zaps" correctly, or it could take a while trying to figure out where you went wrong in the process.

What recommendations would you give to someone considering this product?

Read their instructions and docs carefully - its fairly straightforward to set up and their customer service is great when needed.

Pros

Effective Service
Continually Improving Product
Enables Productivity
Efficient Service

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jul 2022

Fantastic product! Needs more refinement.

Likeliness to Recommend

8 /10

Pros

Continually Improving Product
Reliable
Trustworthy
Efficient Service

Cons

Charges for Enhancements
Commodity Features
Vendor Friendly Policies

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What is Zapier?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Videos

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Zapier Reviews

Kate S.

Helps to organise repetitive tasks

Likeliness to Recommend

Pros

Ebin P.

Best Automation Software

Likeliness to Recommend

Pros

Fantastic product! Needs more refinement.

Likeliness to Recommend

Pros

Cons

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Title

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Synchronization and Replication

Exception Handling and Notifications

Batch Integration

Data Virtualization

API Management and Orchestration

Administrative Features

Metadata Management

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Implementation

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support