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At Zapier, we鈥檙e not just making software鈥攚e鈥檙e building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You鈥檒l collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers鈥 success, and as they grow, so will you.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Enables Productivity
- Saves Time
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Data Quality Profiling and Cleansing
Synchronization and Replication
Exception Handling and Notifications
Batch Integration
Data Virtualization
API Management and Orchestration
Administrative Features
Metadata Management
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Quality of Features
Ease of Implementation
Ease of Customization
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Zapier Videos
Inside Zapier: A Step-by-Step Guide to Our Interview Process
91制片厂ing Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews

Ankita C.
- Role: Information Technology
- Industry: Communications
- Involvement: End User of Application
Submitted Aug 2022
Awesome Automation Tool
Likeliness to Recommend
What differentiates Zapier from other similar products?
I love how easy it is to connect two systems; the triggers and actions are intuitive and exactly in line with what I want.
What is your favorite aspect of this product?
We use Zapier to combine loads of data into Google Sheets -- it helps us with data analysis and goaling, and it's made the process significantly easier.
What do you dislike most about this product?
For better or for worse, Zapier updates some of their zaps pretty frequently, and I can find that I'm using a deprecated version of a Zap without really any heads up. Once deprecated, the Zaps have a tendency to fail more often, and it's always a troubleshooting exercise -- I wish I had better notice around the deprecations.
What recommendations would you give to someone considering this product?
To use Zapier effectively, you've got to have an idea for what you want to do with it. Make sure they are tied to the systems you want before moving forward; however, Zapier is super flexible, and I highly recommend using it for your integrations.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Caring
Cody D.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2022
Great for integrating and automating processes
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier enables us to automate simple processes that individuals perform on a daily basis, freeing them up to focus on more inventive work. Zapier solves the challenge of linking many apps and pulling data from one to another. I truly like this since it's something that I believe almost everyone in technology should be aware of.
What is your favorite aspect of this product?
I enjoy how Zapier links to so many different websites. This has facilitated a smooth transition to other apps. It's also, for the most part, fairly simple to set up. I like how many apps you can link to using Zapier. It is incredibly simple to automate processes between practically all of my company's systems. It's also quite simple to convey to our clients that if they want to automate a process, they may utilize Zapier.
What do you dislike most about this product?
Our clients have reported instances of Zapiers disconnecting for no apparent reason. Using Zapier to produce records is simple: when X occurs, Y gets created. What I find more difficult is updating and removing records. Yes, this is feasible, but I normally have to take extra measures to save IDs when I create data, then seek for those IDs (usually in a google sheet or something) when I want to update/delete records.
What recommendations would you give to someone considering this product?
This is the best integration tool I have ever worked with, plus it has many more integrations available than its competitors.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity

Matt O.
- Role: Operations
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2022
The Go-To product for making my job more efficient
Likeliness to Recommend
What differentiates Zapier from other similar products?
The breadth of applications available within the platform make Zapier our go-to product for making all of our business processes significantly more efficient.
What is your favorite aspect of this product?
The real-time testing: being able to program something and test immediately with real-time data and with the confidence that nothing will 'break'.
What do you dislike most about this product?
Being limited in the number of 'Paths' I can program within a zap.
What recommendations would you give to someone considering this product?
Make sure that the application you're using (whether it's a CRM, ad platform, email service, etc) is already supported by Zapier.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy