
What is WooCommerce?
WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
94 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love WooCommerce?
Pros
- Fair
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Catalog Management
Order Management
Payment Processing
Order Portal
Content Management
Reporting and Analytics
Content Localization
Integrated Search
Microsite Management
Retargeting Capabilities
Predictive Recommendations
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
WooCommerce Reviews

Raghabendra D.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Apr 2021
WooCommerce 1st Choice - before any alternatives!
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
The positioning of this product differentiates it from any other alternatives. The recent trend has taken the online web market to the dilemma between SaaS-based solutions or no-code solutions. But, we clearly have a winner here with the agility that is required to actually run a business in the digital space. That particular positioning and the flexibility are two main points that differentiate WooCommerce from other similar products. The next best part about WooCommerce that clearly differentiates it from competitors is the setup process - guided installation itself embeds the complete store setup process which completes the mission.
What is your favorite aspect of this product?
The updates are so frequent that if you don't schedule an auto-update, after a while you'll feel like resurfacing out from the cave. Now, thinking about that, it may be bothersome for some people but from the aspect where technology keeps changing and libraries get outdated more often than expected, it is a necessity to keep the product healthy. That said, about how the WooCommerce updates give a secure feeling about running an online business, you cannot miss the fact that plethora of documentation, tips, and tricks, and the free and premium WooCommerce extensions help to run your online store as you desire.
What do you dislike most about this product?
It is amazing how the UI of other similar products evolved to offer a more premium look and feel to the vendor, while WooCommerce can still make improvements on this aspect.
What recommendations would you give to someone considering this product?
If you want to try changing things here and there occasionally to see how the performance improves, then start with WooCommerce. Also, be thoughtful about the fact that you want to get some quick ideas or get some help with the server and domain. But again, the flexibility that WooCommerce presents is huge and you'll realize the massive benefit in terms of costs, security, features, and front-end design when you operate your store for the long term.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy

Pavan G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Fantastic product with good features.
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
Easy to integrate and easy to understand all features. Also, there are too many plugins available which are compatible with woocommerce easily.
What is your favorite aspect of this product?
Variable product feature is too good and very easy layout to edit product for enduser. Many reports are free available in this pluigin. Coupon, shipping methods, payment methods, attributes, many more things are there available free in woocommerce.
What do you dislike most about this product?
All things are good in woocommerce I like it very much.
What recommendations would you give to someone considering this product?
I have create may ecommerce sites using this woocommerce and I felt this is the only module using that any developer can create simple ecommerce site with less efforts. I always recommend this plugin for e-commerce site.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable

Priveena R.
- Role: Vendor Management
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Apr 2021
Easy to use and so comfortable
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
It is friendly user compare to others.
What is your favorite aspect of this product?
Uploading images
What do you dislike most about this product?
Nothing to say
What recommendations would you give to someone considering this product?
Yes will recommend
Pros
- Saves Time
- Client Friendly Policies
- Acts with Integrity
- Helps Innovate