WooCommerce Customer Reviews 2025 | B2C eCommerce

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WooCommerce

Composite Score

8.8 /10

CX Score

9.0 /10

152 Reviews

What is WooCommerce?

WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.

Company Details

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Awards & Recognition

WooCommerce won the following awards in the B2C eCommerce category

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2025 Emotional Footprint Champion

Latest Award, 2025

Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

7 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

10 Top Rated Features

2023

2022 Data Quadrant Champion

2022

8 Top Rated Capabilities

6 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation

2022

2021 Data Quadrant Champion

2021

WooCommerce Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on WooCommerce.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

94 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love WooCommerce?

2% Negative

8% Neutral

90% Positive

Pros

Fair
Reliable
Enables Productivity
Helps Innovate

Feature Ratings

Average 83

Catalog Management

Order Management

Payment Processing

Order Portal

Content Management

Reporting and Analytics

Content Localization

Integrated Search

Microsite Management

Retargeting Capabilities

Predictive Recommendations

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

WooCommerce Reviews

Keenan M.

Role: Sales Marketing
Industry: Retail
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2025

Great tool for independent retailers to go global

Likeliness to Recommend

8 /10

What differentiates WooCommerce from other similar products?

WooCommerce integrates well with WordPress for building custom stores and storefronts. In my personal experience it was easy to integrate with Gelato for selling merchandise through a WordPress site.

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

I wish there was more customisation options to the storefront however this could be lack of knowledge on how to implement such features.

What recommendations would you give to someone considering this product?

Do your research and make sure you understand whether this product meets your needs or not

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Tuot N.

Role: Information Technology
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

Features, Benefits, and Limitations

Likeliness to Recommend

9 /10

What differentiates WooCommerce from other similar products?

WooCommerce stands out with its seamless WordPress integration, extensive customization, vast plugin ecosystem, affordability, scalability, and user-friendly interface.

What is your favorite aspect of this product?

My favorite aspect of WooCommerce is its flexibility, allowing users to fully customize their online stores while leveraging WordPress鈥檚 extensive ecosystem and plugins.

What do you dislike most about this product?

What I dislike most about WooCommerce is its reliance on multiple plugins for advanced features, which can sometimes lead to compatibility issues and increased maintenance complexity.

What recommendations would you give to someone considering this product?

Choose a reliable hosting service, familiarize yourself with WordPress basics, plan your store鈥檚 features to minimize unnecessary plugins, and leverage WooCommerce鈥檚 documentation and community support for a smooth setup experience.

Pros

Reliable
Efficient Service
Effective Service
Inspires Innovation

SIMRAN J.

Role: Sales Marketing
Industry: Finance
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2024

Great Ecommerce Solution

Likeliness to Recommend

9 /10

What differentiates WooCommerce from other similar products?

WooCommerce provides a lot of third-party plugins which differentiates it from competitors.

What is your favorite aspect of this product?

Integration with wordpress is what I like the most about WooCommerce. Another thing I like a lot is the plugins support.

What do you dislike most about this product?

Sometimes optimization is a problem on WooCommerce.

What recommendations would you give to someone considering this product?

For those who want to increase their business through ecommerce and don't want to get into technical jargons, WooCommerce is a great tool for them,

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

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WooCommerce

What is WooCommerce?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Data Quadrant Champion

WooCommerce Ratings

90 Likeliness to Recommend

1 Since last award

94 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love WooCommerce?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Catalog Management Includes customizable shipping and payment options, product pricing, advanced catalog search, and navigation.

Order Management Includes order entry, order processing, order tracking, and parts management.

Payment Processing Includes credit card processing, debit card processing, and payment verification.

Order Portal Provides the ability for customers to log in to the portal to make purchases, view transactions and invoices, and make payments

Content Management Includes collaboration, check-in/check-out, and version control.

Reporting and Analytics The solution provides the ability to create metrics-driven dashboards and reports showing unique visitors, click-through, conversions, payments etc.

Content Localization The solution provides support for multiple languages and currencies.

Integrated Search The solution provides robust product search functionality; search results can be ordered multiple ways.

Microsite Management The solution provides the ability to create and deploy targeted product microsites, and the ability to optimize microsites for search engines.

Retargeting Capabilities The solution provides the ability to surface targeted offers based on attributes such as cart abandonment or external triggers (i.e. from a CRM).

Predictive Recommendations The solution provides the ability to provide targeted product recommendations and offers to customers based on multiple data sources.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

WooCommerce Reviews

Keenan M.

Great tool for independent retailers to go global

Likeliness to Recommend

Pros

Tuot N.

Features, Benefits, and Limitations

Likeliness to Recommend

Pros

SIMRAN J.

Great Ecommerce Solution

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Catalog Management

Order Management

Payment Processing

Order Portal

Content Management

Reporting and Analytics

Content Localization

Integrated Search

Microsite Management

Retargeting Capabilities

Predictive Recommendations

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support