
What is Wondershare Filmora?
Filmora is a video editor designed for those who want to create engaging, professional-looking content. It comes with a user-friendly toolkit and a built-in library consisting of effects and resources that users can use to eliminate hassles and devote their energy to creativity regardless of their skill level.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Wondershare Filmora?
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Text-To-Video/Speech
Commenting
Avatars
Translation
Screen Recording
Artificial Intelligence and Natural Language Processing
Customization and Editing
Automated Captions
Templates
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Breadth of Features
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Wondershare Filmora Reviews

Tolani B.
- Role: Information Technology
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Jun 2025
A solid video editor that balances ease of use
Likeliness to Recommend
What differentiates Wondershare Filmora from other similar products?
Its user-friendly interface combined with a wide variety of templates and effects that simplify video creation for beginners and casual editors alike.
What is your favorite aspect of this product?
The intuitive drag-and-drop timeline and easy-to-use effects library that lets me create decent videos quickly without frustration.
What do you dislike most about this product?
The audio editing tools feel limited and sometimes glitchy, which slows down my workflow and forces me to use other software for sound fixes.
What recommendations would you give to someone considering this product?
If you're new to video editing or want something straightforward with plenty of creative options, Filmora is a great choice, but be ready to supplement it for advanced audio or color work.
Pros
- Continually Improving Product
- Enables Productivity
- Inspires Innovation
- Caring
Karan J.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
Video Editor with Pro Features
Likeliness to Recommend
What differentiates Wondershare Filmora from other similar products?
Filmora strikes a balance between simplicity and power, offering drag-and-drop editing with advanced features like motion tracking, keyframing, and AI tools鈥攚ithout the steep learning curve of more complex editors like Premiere Pro.
What is your favorite aspect of this product?
My favorite aspect is the intuitive interface鈥攊t's easy enough for beginners but still packed with creative tools, transitions, and effects that let you produce polished videos quickly.
What do you dislike most about this product?
The free version adds a watermark to exports, and some advanced features or effects are locked behind additional paid add-ons or subscriptions.
What recommendations would you give to someone considering this product?
Filmora is a great choice for content creators, YouTubers, and hobbyists who want powerful editing without getting overwhelmed. Try the free version to get a feel for it, and consider upgrading if you're ready to produce high-quality videos consistently.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Karl Louise R.
- Role: Information Technology
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Feb 2025
User-Friendly with Room to Grow, Great Potential.
Likeliness to Recommend
What differentiates Wondershare Filmora from other similar products?
Wondershare Filmora differentiates itself through a combination of user-friendliness, a wide array of features, and a focus on integrating AI-powered tools to streamline the video editing process. Its intuitive design makes it accessible to both beginners and experienced editors. Filmora provides features such as AI Copilot editing, AI Text-Based editing, AI Auto Masking, and AI Music Generator. The platform also offers advanced capabilities like motion tracking, keyframing, and speech-to-text, rivaling more established competitors. The inclusion of tools like Smart Short Clips and AI Translation Lip-Sync further enhances efficiency,
What is your favorite aspect of this product?
My favorite aspect of Filmora is its user-friendly interface combined with its surprisingly powerful features, which makes video editing accessible and enjoyable.
What do you dislike most about this product?
What I dislike most about Filmora is its occasional performance hiccups and the limited customization options for some of its AI-powered features.
What recommendations would you give to someone considering this product?
If you're considering Wondershare Filmora, I recommend trying the free version first to get a feel for the interface and features. See if it aligns with your workflow. If you're a beginner or need quick, easy edits, Filmora is a great option. However, if you require fine control and advanced features found in professional-grade software like Adobe Premiere Pro or Final Cut Pro, explore those alternatives. Also, be aware of the free version's limitations and consider the subscription or perpetual license options depending on your long-term needs. Check online reviews, particularly on sites like Capterra, to get a balanced
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features