What is Wix?
Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Wix?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Standard Templates
Social Media Integration
Web Publishing Capabilities
Management Interface
Content Repository
Content Workflow Management
Content Security
Multi Channel Support
Analytics and Reporting
E-Commerce Integration
Translation Facilitation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Quality of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Also Featured in...
Wix Reviews
Faith M.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Initial Implementation
Submitted Mar 2025
Easy Website 91制片厂ing with Great Customization
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix has an intuitive drag-and-drop editor, making website building easy without requiring coding. This is a unique feature
What is your favorite aspect of this product?
I love that Wix offers stunning, customizable templates, making it easy to create a professional-looking website.
What do you dislike most about this product?
What I dislike most about Wix is that its flexibility can sometimes make sites load slower compared to more lightweight website builders.
What recommendations would you give to someone considering this product?
If you're considering Wix, choose a plan based on your needs, keep your design simple for faster loading, and explore Wix's built-in SEO tools to improve visibility.
Pros
- Fair
- Performance Enhancing
- Trustworthy
- Effective Service
Cons
- Inhibits Innovation
- Under Delivered
Seyi A.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Feb 2025
Perfect for medium sized businesses
Likeliness to Recommend
What differentiates Wix from other similar products?
To be fair, nothing much, they pretty much all offer the same thing
What is your favorite aspect of this product?
The drag and drop features and easy navigation, If I were a soloprenuer, it is perfect, no need for external IT person
What do you dislike most about this product?
There is limit to how much you can customize, and there's a tendency your website might look like another website if you don't employ capable hands to help you
What recommendations would you give to someone considering this product?
You need your business in the eyes of people, and you can get that easily with Wix.
Pros
- Security Protects
- Helps Innovate
- Continually Improving Product
- Reliable
Endiong O.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Mar 2025
Easy to Use, but Limited for more Customization
Likeliness to Recommend
What differentiates Wix from other similar products?
Extensive App Market 鈥� Provides add-ons for eCommerce, bookings, and marketing
What is your favorite aspect of this product?
My favorite aspect of Wix is its ease of use and design flexibility. The drag-and-drop editor allows anyone to create a professional-looking website without coding, while features like Wix ADI (Artificial Design Intelligence) help beginners get started quickly
What do you dislike most about this product?
Template Lock-In 鈥� Once you choose a template, you can鈥檛 switch without rebuilding the site
What recommendations would you give to someone considering this product?
Optimize for Performance & SEO
Pros
- Enables Productivity
- Reliable
- Respectful
- Client Friendly Policies
Cons
- Inhibits Innovation
- Commodity Features
- Less Inspiring
