What is VWO Testing?
VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
1
Since last award
100 Plan to Renew
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+77 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love VWO Testing?
Pros
- Generous Negotitation
- Helps Innovate
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Split Testing
Server Side Testing
Personalization/Audience Targeting
Multivariate Testing
Integrations
Visual Editor
Landing Page & Web Form Testing
Goal Tracking and Conversion Definition
Traffic Allocation Control
Analytics and Reporting
Feature Flagging
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Vendor Support
Ease of Data Integration
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of Customization
Usability and Intuitiveness
VWO Testing Reviews
Zach J.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
Efficiencies of VWO Testing
Likeliness to Recommend
What differentiates VWO Testing from other similar products?
VWO (Visual Website Optimizer), an A/B testing software, helps our businesses optimize their websites. It comprises a blend of A/A testing, behavioral insights, multivariate testing, and personalization. VWO offers heatmaps, click tracking, and session recordings along with A/B testing. This removes the external involvement.
What is your favorite aspect of this product?
VWO is an all-in-one experimentation platform as it gathers heatmaps, A/B testing, session recordings, personalization, and multivariate testing at a single platform. These aspects eliminate the involvement of multiple external sources, which becomes complex and thus makes it more efficient. It allows us to adjust web pages without demanding any coding expertise.
What do you dislike most about this product?
The visual editor is very user-friendly and easy to navigate, but its advanced features such as server-side testing and API integrations demand technical expertise. When I was new to this platform, I struggled with many of its functions and faced learning curves.
What recommendations would you give to someone considering this product?
Before running this software, evaluate your goals. Utilize its in-built heat maps and session recordings to analyze user behavior before deploying it. Take a start with a clear experimentation strategy to make it the best choice for your working environment.
Pros
- Continually Improving Product
- Performance Enhancing
- Effective Service
- Respectful
Rohit K.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
One of the best AB & multivariate testing tools!
Likeliness to Recommend
What differentiates VWO Testing from other similar products?
Following are some of the qualities that I think differentiate this from other products: 1. Easy to use and setup up AB tests. 2. Provides granular insights 3. Integrates with my 3rd party product analytics tools.
What is your favorite aspect of this product?
It's abundance of features is what I like the most about this product.
What do you dislike most about this product?
Noting to dislike at the moment. It's a great tool!
What recommendations would you give to someone considering this product?
I think it's a fantastic AB testing tool and you should definitely consider it.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Efficient Service
Shringarika J.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2023
The gold standard when it comes to AB testing!
Likeliness to Recommend
What differentiates VWO Testing from other similar products?
- Breadth of services - quality of support - easy integration with third-party tools (the most important feature for us)
What is your favorite aspect of this product?
- It integrates with 3rd party tools seamlessly and the data is almost real-time.
What do you dislike most about this product?
- I think because of its breadth of services, it might feel a bit overwhelming at first. I would say it has a learning curve associated to it.
What recommendations would you give to someone considering this product?
If you want to make data-based decisions for your digital platform then this is the product for you.
Pros
- Trustworthy
- Respectful
- Client Friendly Policies
- Fair