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What is Sprinklr Social?
With Sprinklr Social, you can deliver a positive experience that鈥檚 true to your brand - no matter where your customers are digitally - from a single, unified platform. Sprinklr Social is the platform of choice for organizations looking to manage social media across multiple brands, teams and geographies.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
80 Likeliness to Recommend
1
Since last award
94 Plan to Renew
76 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprinklr Social?
Pros
- Continually Improving Product
- Reliable
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Dashboards and Visualization
Social Media Channel Integration Outbound
Social Post Archival
Social Asset Management
Social Media Channel Integration Inbound
Campaign Execution
Contextual Analysis
Social Moderation and Workflow Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Vendor Support
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Breadth of Features
Ease of Data Integration
Business Value Created
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
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Sprinklr Social Reviews

Ashley R.
- Role: Operations
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Jan 2024
This software is frustrating and time consuming
Likeliness to Recommend
What differentiates Sprinklr Social from other similar products?
Nothing is different
What is your favorite aspect of this product?
Nothing it鈥檚 frustrating to use
What do you dislike most about this product?
The inability to post easily
What recommendations would you give to someone considering this product?
Don鈥檛 buy it
Pros
- Effective Service
- Respectful
- Fair
- Altruistic
Cons
- Less Reliable
- Less Performance Enhancing
- Less Productive
ADAM A.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Nov 2023
Best large enterprise social media management
Likeliness to Recommend
What differentiates Sprinklr Social from other similar products?
Sprinklr social was a social media management software which integrated listening first, so is further down the line in being the most comprehensive integrated social management & listening suite.
What is your favorite aspect of this product?
The dashboarding & analytics which are very easy to setup, share & filter. The social engagements feeds which are vital for community managers.
What do you dislike most about this product?
Cost can be prohibitive and additional features all have costs, in addition to their core product
What recommendations would you give to someone considering this product?
Consider for your large enterprise brand or clients looking to transform their social management
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Cons
- Vendor's Interest First
- Less Generous

Precious O.
- Role: Human Resources
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2025
Powerful Enterprise Tool
Likeliness to Recommend
What differentiates Sprinklr Social from other similar products?
Sprinklr doesn鈥檛 just manage social鈥攊t unifies marketing, customer service, advertising, research, and engagement in a single platform. This 360-degree view is rare and powerful for global organizations. Its proprietary AI engine offers real-time sentiment analysis in 100+ languages, auto-tagging, and predictive insights, making it a leader in social listening and reputation management. Sprinklr is designed for global brands with complex governance needs, supporting hundreds of users, teams, regions, and workflows with role-based access,
What is your favorite aspect of this product?
It goes beyond basic engagement metrics to provide real-time insights into audience emotions, trends, and emerging issues across multiple channels鈥攏ot just social media, but also blogs, forums, and news sites. This makes it incredibly valuable for brand reputation management and proactive decision-making at scale.
What do you dislike most about this product?
While the platform is incredibly powerful, it can feel overwhelming for new users or smaller teams. Navigating the interface, setting up workflows, or generating custom reports often requires extensive training or support, which can slow down onboarding and daily use鈥攅specially if you're coming from more user-friendly tools like Buffer or Sprout Social.
What recommendations would you give to someone considering this product?
Sprinklr is best suited for large enterprises or organizations with complex, multi-channel needs. If you're a small team or only managing a few accounts, it may be more than you need. Due to its complexity, allocate time and budget for comprehensive onboarding, training, and support. A dedicated internal admin or super-user can help your team get the most out of it. Take advantage of Sprinklr鈥檚 strong governance tools鈥攕et up workflows, permissions, and approval processes clearly from the beginning to avoid c
Pros
- Efficient Service
- Respectful
- Fair
- Altruistic