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Sprinklr Social Logo
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Sprinklr

Sprinklr Social

Composite Score
7.7 /10
CX Score
7.7 /10
Category
Sprinklr Social
7.7 /10

What is Sprinklr Social?

With Sprinklr Social, you can deliver a positive experience that鈥檚 true to your brand - no matter where your customers are digitally - from a single, unified platform. Sprinklr Social is the platform of choice for organizations looking to manage social media across multiple brands, teams and geographies.

Company Details


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Awards & Recognition

Sprinklr Social won the following awards in the Social Media Management - Enterprise category

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Sprinklr Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprinklr Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

1
Since last award

94 Plan to Renew

76 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprinklr Social?

3% Negative
15% Neutral
82% Positive

Pros

  • Continually Improving Product
  • Reliable
  • Saves Time
  • Respectful

Feature Ratings

Average 82

Social Response Management

86

Dashboards and Visualization

86

Social Media Channel Integration Outbound

85

Social Post Archival

84

Social Asset Management

84

Social Media Channel Integration Inbound

83

Campaign Execution

81

Contextual Analysis

79

Social Moderation and Workflow Management

79

Trend Analysis

78

Sentiment Analysis

76

Vendor Capability Ratings

Average 77

Vendor Support

80

Quality of Features

79

Availability and Quality of Training

78

Product Strategy and Rate of Improvement

78

Ease of Customization

78

Breadth of Features

78

Ease of Data Integration

78

Business Value Created

75

Ease of IT Administration

74

Ease of Implementation

74

Usability and Intuitiveness

72

Sprinklr Social Reviews

Ashley R.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

This software is frustrating and time consuming

Likeliness to Recommend

4 /10

What differentiates Sprinklr Social from other similar products?

Nothing is different

What is your favorite aspect of this product?

Nothing it鈥檚 frustrating to use

What do you dislike most about this product?

The inability to post easily

What recommendations would you give to someone considering this product?

Don鈥檛 buy it

Pros

  • Effective Service
  • Respectful
  • Fair
  • Altruistic

Cons

  • Less Reliable
  • Less Performance Enhancing
  • Less Productive

ADAM A.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Best large enterprise social media management

Likeliness to Recommend

8 /10

What differentiates Sprinklr Social from other similar products?

Sprinklr social was a social media management software which integrated listening first, so is further down the line in being the most comprehensive integrated social management & listening suite.

What is your favorite aspect of this product?

The dashboarding & analytics which are very easy to setup, share & filter. The social engagements feeds which are vital for community managers.

What do you dislike most about this product?

Cost can be prohibitive and additional features all have costs, in addition to their core product

What recommendations would you give to someone considering this product?

Consider for your large enterprise brand or clients looking to transform their social management

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Cons

  • Vendor's Interest First
  • Less Generous

Precious O.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Powerful Enterprise Tool

Likeliness to Recommend

10 /10

What differentiates Sprinklr Social from other similar products?

Sprinklr doesn鈥檛 just manage social鈥攊t unifies marketing, customer service, advertising, research, and engagement in a single platform. This 360-degree view is rare and powerful for global organizations. Its proprietary AI engine offers real-time sentiment analysis in 100+ languages, auto-tagging, and predictive insights, making it a leader in social listening and reputation management. Sprinklr is designed for global brands with complex governance needs, supporting hundreds of users, teams, regions, and workflows with role-based access,

What is your favorite aspect of this product?

It goes beyond basic engagement metrics to provide real-time insights into audience emotions, trends, and emerging issues across multiple channels鈥攏ot just social media, but also blogs, forums, and news sites. This makes it incredibly valuable for brand reputation management and proactive decision-making at scale.

What do you dislike most about this product?

While the platform is incredibly powerful, it can feel overwhelming for new users or smaller teams. Navigating the interface, setting up workflows, or generating custom reports often requires extensive training or support, which can slow down onboarding and daily use鈥攅specially if you're coming from more user-friendly tools like Buffer or Sprout Social.

What recommendations would you give to someone considering this product?

Sprinklr is best suited for large enterprises or organizations with complex, multi-channel needs. If you're a small team or only managing a few accounts, it may be more than you need. Due to its complexity, allocate time and budget for comprehensive onboarding, training, and support. A dedicated internal admin or super-user can help your team get the most out of it. Take advantage of Sprinklr鈥檚 strong governance tools鈥攕et up workflows, permissions, and approval processes clearly from the beginning to avoid c

Pros

  • Efficient Service
  • Respectful
  • Fair
  • Altruistic

Most Popular Sprinklr Social Comparisons

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