What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Enables Productivity
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Multi Channel Integration
Email Marketing Automation
Advanced Data Segmentation
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Breadth of Features
Quality of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Alena K.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Sep 2022
"An application for marketing that works very well
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
The application is tough to use, and there are alternative options that are simpler to use. Additionally, it has a lot of functionality, which is something I appreciate; these are the two primary differences.
What is your favorite aspect of this product?
Simply said, there are a plethora of options for archiving large data sets. Collaboration on group projects is greatly facilitated when all members have access to the same substantial files. The platform's accessibility to a wide range of development resources enhances users' already impressive capacity for task-switching. The ability to save the photographs, videos, documents, and other information along with the analytical data of social networking platforms is wonderful.
What do you dislike most about this product?
The technology is too "retro" for my taste. It's fantastic for storing and creating, but the website seems like it was built in the early 2010s and hasn't been updated since then. Even if its sluggishness is justified by its large storage space, I still think it should move at a more leisurely pace given its intended use.
What recommendations would you give to someone considering this product?
I would recommend this application to others since it packs in so many useful features that one would describe them as being overpowering.
Pros
- Reliable
- Unique Features
- Efficient Service
- Saves Time
Roberta G.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Sep 2022
Ideal for digital marketing needs
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
I can now connect every customer interaction and experience with our business across multiple channels with Oracle Marketing Cloud. The level of marketing precision Oracle Marketing Cloud provides helps the company in building more genuine and memorable customer interactions
What is your favorite aspect of this product?
Customizing each channel, integrating datasets and analyzing campaign performance at each point in the customer relationship are my favorite aspects of the Oracle Marketing Cloud
What do you dislike most about this product?
Oracle should put AI and machine learning within reach without a lot of extra work or expertise on the customers' part to bring a higher level of automation to a set of tasks
What recommendations would you give to someone considering this product?
If you are planning to actively and consistently connect with your leads and prospects, Oracle Marketing Cloud sets you up to design effective marketing campaigns as well as to track their performance.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Haroe F.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
The best tool for multichannel marketing
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Our company has benefited from Oracle's help in managing and carrying out sales pitches and lead management through active campaigns on an automated, secure, and tech-friendly. This tool is used to manage and solve customer marketing objectives. It performs admirably and makes managing and controlling your marketing efforts simple. Oracle's support for this is likewise excellent.
What is your favorite aspect of this product?
The function improves marketers' insights, allowing them to boost ROI by concentrating on website features that have the biggest effects on user experience. Oracle marketers may better understand Oracle experience, behavior, and traffic. Its layout and automation platform which is extremely useful from a marketing standpoint. Additionally, email is more effective for marketing communications with internal and external users. Layouts, email reports, and layouts are simple to create.
What do you dislike most about this product?
The marketing team would like certain features in this product. Thus we had to turn to some outside suppliers or consultants to create a unique solution. The price is high, but that is probably to be expected. Event-based trigger setup may not be as simple as with specific tools, and loading times may be faster.
What recommendations would you give to someone considering this product?
Through various technologies, Oracle Marketing Cloud enables us to recruit and reach the target audience. It is efficient, simple to use, and gets more information from the intended audience. The business provides high-quality services and stands behind the goods and labor it provides. We could provide more on pushes.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features