
What is Matomo?
Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Matomo?
Pros
- Altruistic
- Trustworthy
- Acts with Integrity
- Client's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Demographics
API Framework
Data Visualization
Customer Value Analysis
Search Engine Optimization
Social Media Analytics
Audience Segmentation
Paid Search Integration
Device and Browser Analytics
Customer Journey Modelling
Conversion Analysis
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Ease of Implementation
Business Value Created
Vendor Support
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Availability and Quality of Training
Matomo Reviews

Manoj T.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2023
Excellent Product
Likeliness to Recommend
What differentiates Matomo from other similar products?
Matomo offers similar functionality to popular commercial analytics tools like Google Analytics but with an emphasis on data privacy and security.
What is your favorite aspect of this product?
Website Tracking: Matomo provides JavaScript tracking code that can be added to websites to collect data on visitor activity, including page views, referrers, search keywords, and more.
What do you dislike most about this product?
Nothing to dislike but it is less popular than Google' tool
What recommendations would you give to someone considering this product?
I would like to highly recommend people and business owner to use it.
Pros
- Efficient Service
- Effective Service
- Caring
- Helps Innovate
Thomas v.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Sep 2024
Seems to be perfect fit
Likeliness to Recommend
What differentiates Matomo from other similar products?
Way more features
What is your favorite aspect of this product?
Segmentation of data in different channels
What do you dislike most about this product?
Multiple plugins exist which is confusing
What recommendations would you give to someone considering this product?
You won't find a more complete product for this price
Pros
- Trustworthy
- Respectful
- Altruistic
- Client Friendly Policies
Rudra P.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Matomo Review
Likeliness to Recommend
What differentiates Matomo from other similar products?
Custom data retention, SAML and LDAP authentication, an activity log, GDPR management, media analytics, and customizable reports are just a few of its many features. White-label capabilities enable users to personalize the interface by utilizing custom logos, themes, fonts, and colors. Additionally, it provides these capabilities.
What is your favorite aspect of this product?
Matomo allows third-party applications like WordPress, Drupal, Magento, PrestaShop, Odoo, and SharePoint to be integrated. Pricing includes monthly subscriptions, and user guides, frequently asked questions, and other online measures provide support.
What do you dislike most about this product?
There is nothing which I dislike about this product.
What recommendations would you give to someone considering this product?
This product is Definity; recommended .If you don't want to use Google Analytics, this is a good option (especially in EU countries, where it is good for data security).
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing