What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Rhiannon D.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Exceptional solution but expensive
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The quality and depth of training and free learning materials.
What is your favorite aspect of this product?
The reporting is so slick.
What do you dislike most about this product?
It's generally very intuitive but occasionally you get lost in it!
What recommendations would you give to someone considering this product?
Negotiate hard at the outset for a good deal and ensure you include ongoing training and support.
Pros
- Efficient Service
- Effective Service
- Reliable
- Performance Enhancing
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Easy to use and integrate!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
User friendly and sales reps enjoy the visuals
What is your favorite aspect of this product?
Being able to track interactions
What do you dislike most about this product?
The integration between Salesforce isn't that great.
What recommendations would you give to someone considering this product?
Pay extra to have a Hubspot consultant assist with deployment
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Cons
- Slower Product Innovation
- Leverages Incumbent Status
Ankita S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jun 2021
Opens you for automation based on user centricity
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The implementation of the knowledge that academy teaches into software solutions
What is your favorite aspect of this product?
Dynamic content
What do you dislike most about this product?
Reporting doesn't match
What recommendations would you give to someone considering this product?
Go for it
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
