
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Dynamic Content
Mobile Optimized
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews

Clovis G.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
Efficient tool easy to implement and use.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The first is to automate the process between the various hubs offered. Second, the ability to monitor and analyze user / customer behavior from first contact to last contact, our emails look much better and we know exactly who has a direct impact on our sales, our communications are more consistent and account managers are better prepared to make certain strategic decisions.
What is your favorite aspect of this product?
Ease of use, first-rate assistance, and a robust collection of tools that support all aspects of our sales process. HubSpot Marketing Hub delivers robust insights that enable our sales team to adapt their actions while being responsive and proactive to how our activities were received. The ability to link each phase of the buyer's journey in a single tool, evaluate it, and so improve your customer's experience throughout the process.
What do you dislike most about this product?
The full stack solution is rather expensive, and every year they remove things that were included in certain basic plans and want to charge you a premium level membership for those services in the future. I believe that having greater price freedom while using the system would be advantageous for smaller enterprises and for-profit startups. Many choices would be incredibly valuable during the expansion period, but many businesses would be unable to employ them due to financial constraints.
What recommendations would you give to someone considering this product?
Despite being an industry standard, HubSpot Marketing may not be suitable for everybody. Do your homework before committing because switching platforms might be tough after you've begun. If you're unsure about purchasing the full tool set, start with the sales or marleting center and work your way up from there.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Ashley D.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
The best Marketing Automation software available
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is a very easy to use program and it is not very expensive.
What is your favorite aspect of this product?
Everything I need to manage most firms can be found in HubSpot's Marketing Hub. This includes everything from the website to webforms and emails to social media management. It also includes processes to automate key parts of my company. Plus, that's just with Marketing Hub in mind! That's not even including the service or sales hubs...
What do you dislike most about this product?
If you don't have a lot of money, you may not be able to afford it. In the Community and Ideas forums, HubSpot devotes a lot of time to discussing new features for the platform.
What recommendations would you give to someone considering this product?
Though the initial outlay is significant, you won't look back on your decision to go forward with it. Using HubSpot's features instead of the other platforms you now use will become more apparent to you.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Taylor F.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
"A Powerful Tool That's Always Getting Better"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
the program has better features than other programs.
What is your favorite aspect of this product?
Every function of HubSpot is easy to understand and use. Because our access limitations are so rigorous, we're able to run effective marketing campaigns across a wide range of digital media. One of our most valuable assets is our ability to give teams with detailed funnels, sales information, and performance requirements to help them make informed decisions.
What do you dislike most about this product?
In certain cases, the merger of marketing and operational functions might go either way. Websites can be built with the help of a content management system, but it is difficult to master and requires a high level of technical expertise.
What recommendations would you give to someone considering this product?
An intimidating marketing tool to begin with. To get the most out of your project, identify your marketing goals and revenue possibilities early on.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service