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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Respectful

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Dynamic Content

83

Mobile Optimized

83

A/B Testing

83

Vendor Capability Ratings

Average 84

Business Value Created

86

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

84

Ease of Customization

83

Ease of Data Integration

83

Ease of IT Administration

83

Vendor Support

81

HubSpot Marketing Hub Reviews

Steve H.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Great Marketing Tools

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

There are so many offerings in Hubspot - great ways to integrate marketing, sales, communications and records.

What is your favorite aspect of this product?

The central location for team members to track sales projects and data

What do you dislike most about this product?

Tough to learn all the features if you are a small business.

What recommendations would you give to someone considering this product?

Have 1 central owner of the system that can teach others.

Pros

  • Helps Innovate
  • Unique Features
  • Effective Service
  • Acts with Integrity

Cons

  • Less Inspiring

Alex D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

HubSpot Marketing Hub - a great Marketing Platform

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub offers very easy automation customization. One can customize HubSpot according to their needs. Emails can be sent to every person individually, and the recipients don't have to worry about replying to multiple people by replying to that email. The file manager feature allows our team to have a library of items that we regularly need. The user interface of HubSpot Marketing Hub is very simple and easy to use. The workflow tools are great and they allow us to work smarter rather than harder.

What is your favorite aspect of this product?

HubSpot is a very affordable CRM. I can remain in touch with all of my team members without having to send individual emails to every one of them. I don鈥檛 have to tag each team member separately. Automated workflows can be created, and lists can be imported. It allows us to observe the engagement in our database. Cross-functionality that it provides, helps our Business Development and Sales Team to stay connected. HubSpot marketing hub has provided us with everything in a single place.

What do you dislike most about this product?

The CTAs displeased me initially. Upon creating an email, I was not able to convert an automated email to a normal one-off email. This feature is seriously lacking. Moreover, the HubSpot marketing hub also lacks a dashboard for checking the performance of marketing emails. It is difficult to export data about the effectiveness of marketing campaigns. The CMS is a little bit difficult to use as it demands knowledge about web development. Some actions are not available for workflows, and this makes the process more cumbersome.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is a great tool if you want to excel in marketing. You can easily get used to the basics. Over time, you would be able to improve, and you would find it the most delightful tool to be used. All of your problems related to marketing will vanish in the thin air and your efficiency will increase manifold.

Pros

  • Reliable
  • Performance Enhancing
  • Efficient Service
  • Respectful

Geoffrey M.

  • Role: Operations
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Excellent software easy to implement

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

In our business, we use email marketing in conjunction with social media marketing, and we report and analyze the data to better understand the group's requirements and desires. We are able to successfully conduct inbound marketing initiatives using HubSpot to keep our company front of mind. We can segment customers depending on where they came from and create marketing strategies for them based on their attributes. This assists us in determining what message we should send them.

What is your favorite aspect of this product?

HubSpot Marketing Hub is an all-in-one program that offers users a variety of capabilities such as dynamic content, triggered drip sequences, lead nurturing, dashboards, customized features, and access to the complete API. Hubspot may be configured to communicate with a variety of different applications and websites in order to collect consumer insights, offers, and other information needed to target marketing appropriately. Once the drips are in place, all we have to do is sit back and watch the strong motor do its thing. Reports are excellent for predicting and future planning.

What do you dislike most about this product?

When the customer list becomes large enough, the expenses of opening new accounts to collect tons more emails become prohibitively expensive. There is also a restriction on the number of reports in the reporting dashboard, which disappoints certain customers, such as myself, who wish to have several reports in the reporting dashboard, and this is not an advantage over its competitors.

What recommendations would you give to someone considering this product?

If you like working on reports and evaluating them, HubSpot is the perfect place to start. It is an all-in-one platform that will undoubtedly suit your CRM requirements. Take advantage of early-on support, which should help most people get started. There are several tools that integrate with Hubspot to assist you determine the optimal time to send customized emails to each individual consumer based on their history.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular HubSpot Marketing Hub Comparisons

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