What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Saves Time
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Media Channel Integration Outbound
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Susan D.
- Role: Industry Specific Role
- Industry: Engineering
- Involvement: End User of Application
Submitted Mar 2022
Social Media Management Enterprise -
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite comes with all basic and advanced features to handle your social media professionally and perfectly. It gives you real time insights of interactions and happenings. Scheduling posts in advance for almost all of your social media handles and managing your audience in one go with a collaborative team effort is what makes it ideal for us.
What is your favorite aspect of this product?
Handling Social Media of a big firm is no piece of cake. You need powerful tools to cater all requirements and needs of the organization. Nothing should go wrong by any means and even if there is misconduct you have a powerful tool that can handle it all in a professional manner. We switched to Hootsuite a few years back and boy! It has made everything much, much easier for us.
What do you dislike most about this product?
It鈥檚 a pool for tools to handle social media like never before. It鈥檚 great, however, the interface is not user friendly for beginners. Even professionals can get stuck at times. It has it all but sometimes it can get overwhelming due to so many features at sight.
What recommendations would you give to someone considering this product?
It has everything a big firm will need to handle its social media in a very professional and well managed manner. You can do a marvelous job if you learn the software and it鈥檚 great to grow your business on 2x. It can be a bit expensive for some companies but I would suggest you do it, spend here and you will see the growth in a few months.
Pros
- Performance Enhancing
- Unique Features
- Efficient Service
- Inspires Innovation
Selena R.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Social Media Management for your small business
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite for SMB is a great platform to manage all social media accounts at once and that too without spending your whole day in there. You can have an app like this one in your phone and work while you are on the go. They have packages for all types of businesses and you can get a small one for your small business. The integration and collaboration of all social media platforms at once is incredible.
What is your favorite aspect of this product?
Many think that running a small business is easy, handling their social media is a very easy task, but let me tell you , NO! It takes a lot more effort and dedication than an already built social media network for a brand. You need to put so much effort to make that page stand out among the rest. I handle social media for a small business and I know how much effort and time it takes. I used to spend almost all of my time there till I found Hootsuite for SMB.
What do you dislike most about this product?
Free version is not very much recommended because when you are handling social media you need insights and free version for small businesses isn't that functional when it comes to that! Also, the app for phone usage is also very much limited to a few features.
What recommendations would you give to someone considering this product?
If you just work all by yourself and put too much effort on a small businesses social media platform I would highly recommend you to try out their free version and get a bliss in your life. You can pay if your company can afford and see the tables turn in your favor in no time.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Inspires Innovation
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Good tool, but useless now Twitter has blocked it!
Likeliness to Recommend
Pros
- Saves Time
- Transparent
- Performance Enhancing
- Enables Productivity
Cons
- Slower Product Innovation
- Less Reliable
- Less Effective Service
