What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Saves Time
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Media Channel Integration Outbound
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Ava T.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Oct 2024
The social media management platform of choice.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Effective social media platform monitoring is a huge reason why we use Hootsuite. In my view, Hootsuite provides my team with what we need to monitor sentiments around our brand across social media platforms and identify leading trends and conversations on these platforms, as they relate to our products and services. The ability to do the above is of great importance to my team, in order for us to be able to make data backed decisions as it relates to marketing approach and customer engagement strategies we employ across social media platforms, where-in we have got a presence.
What is your favorite aspect of this product?
Hootsuite's Owlwriter AI ( artificial intelligence ) is a very important part of my experience with Hootsuite, especially as it relates to content creation and ideation. From helping to quickly generate captions for contents to even using it to outrightly generate content ideas from scratch or utilizing it as an effective copyeditor, Owlwriter enables I and my team to get the best out of Hootsuite , while helping my team to save important human effort and time.
What do you dislike most about this product?
There are always discrepancies in the analytical data presented about our activities on Facebook and Instagram ( Meta products ) and what Hootsuite shows us on the dashboard. Although the fault for this lapse has a lot to do with Meta's restriction on third party apps. access to data, I will however love a situation where Hootsuite indicates the areas where there are differences in data values on the real time datasheets presented to users.
What recommendations would you give to someone considering this product?
Asides the issues around lags in post scheduling and discrepancies with activity analytics for Meta platforms, I think Hootsuite does a very good job in every other aspect of my social media management experience using it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Anjali P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Great for team collaboration and analytics
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite stands out with its user-friendly dashboard that supports multiple social platforms in one place, making it easy to schedule and manage posts
What is your favorite aspect of this product?
My favorite aspect of Hootsuite is its ability to schedule posts across multiple platforms from a single, intuitive dashboard. This feature saves time and simplifies content management for social media teams.
What do you dislike most about this product?
What I dislike most about Hootsuite is that its advanced features, like in-depth analytics and social listening, are locked behind higher-tier plans, which can be costly for SMBs.
What recommendations would you give to someone considering this product?
I recommend starting with a lower-tier plan to explore Hootsuite鈥檚 core features and gradually upgrading as your needs grow. Make sure to customize your dashboard and use its scheduling tools to streamline content management.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Shashank S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Features & Customization Never Disappoints
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite Social Media Management Enterprise sets itself apart with its comprehensive feature set and scalability, making it ideal for large organizations. It offers advanced analytics, robust reporting, and extensive integrations with other business tools.
What is your favorite aspect of this product?
My favorite aspect of Hootsuite Social Media Management Enterprise is its advanced analytics and reporting capabilities. They provide deep insights into campaign performance and audience engagement, which are crucial for making data-driven decisions.
What do you dislike most about this product?
What I dislike most about Hootsuite Social Media Management Enterprise is the steep learning curve. While it offers a wealth of features, navigating the platform can be overwhelming, especially for new users.
What recommendations would you give to someone considering this product?
If you鈥檙e considering Hootsuite Social Media Management Enterprise, take full advantage of the free trial to familiarize yourself with its extensive features. Ensure you have a clear understanding of your social media strategy and how Hootsuite can support it.
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Reliable
