
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
2
Since last award
95 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Acts with Integrity
- Respectful
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Dashboard
Operational Reporting Capabilities
Collaboration
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
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Sales Analytics
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Business Intelligence & Analytics 鈥 Enterprise
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Retail Analytics
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Looker Reviews

Vipul S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Vendor Selection and Purchasing
Submitted Jun 2025
Powerful and Consistent, But Requires Learning
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker differentiates itself with its strong data modeling layer (LookML), which allows teams to define and reuse consistent business logic across reports. It鈥檚 designed for modern cloud data warehouses and offers deep integration with various databases, enabling real-time data exploration and customizable dashboards tailored to different user needs.
What is your favorite aspect of this product?
My favorite aspect of Looker is its flexible and powerful LookML data modeling, which ensures consistent metrics and simplifies collaboration between data teams and business users.
What do you dislike most about this product?
What I dislike most about Looker is that mastering LookML can be challenging for new users, requiring a steep learning curve before fully unlocking the platform鈥檚 potential.
What recommendations would you give to someone considering this product?
I鈥檇 recommend investing time in learning LookML and involving both technical and business users early on to create clear, reusable models that meet your organization鈥檚 needs. This will help maximize Looker鈥檚 value and ensure consistent, reliable reporting.
Pros
- Helps Innovate
- Trustworthy
- Client Friendly Policies
- Fair
ishwarya S.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jun 2025
Powerful and Scalable BI Platform
Likeliness to Recommend
What differentiates Looker from other similar products?
Unlike many other tools, it integrates tightly with modern data warehouses and supports scalable, real-time analytics directly on source data without duplication.
What is your favorite aspect of this product?
The best part of Looker is how customizable and scalable it is for building consistent data definitions and delivering insights. Once set up, it empowers teams to self-serve dashboards while keeping data logic clean and controlled centrally.
What do you dislike most about this product?
Looker鈥檚 steep learning curve and reliance on LookML can be a barrier for less technical users. Additionally, the UI could be more intuitive, and performance can slow down on very large queries without optimization.
What recommendations would you give to someone considering this product?
Invest time in building a strong data model with LookML early on鈥攊t pays off later. Make sure your team includes at least one developer or data engineer familiar with the syntax.
Pros
- Reliable
- Saves Time
- Respectful
- Generous Negotitation
Cons
- Less Caring
- Less Productive
- Less Inspiring
- Role: Information Technology
- Industry: Government
- Involvement: IT Leader or Manager
Submitted Jun 2025
Great product to help visualize their data
Likeliness to Recommend
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Caring