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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
5% Neutral
93% Positive

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 85

Audience Segmentation

86

Conversion Analysis

86

Device and Browser Analytics

86

Audience Demographics

86

Paid Search Integration

86

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

85

Social Media Analytics

83

Customer Journey Modelling

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Elena D.

  • Role: Sales Marketing
  • Industry: Recreation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

The data source any business needs to innovate

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Very good quality support team. Trusted data and fairly quick implementation

What is your favorite aspect of this product?

The insights provided which help the business moving forward

What do you dislike most about this product?

The time and resources needed to add custom tracking.

What recommendations would you give to someone considering this product?

Go for it! You and the business need this!

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Transparent

Loana A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Decoding Digital Success with Google Analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is really important. It has easy-to-use features, detailed metrics analysis, and real-time insights perfect for examining digital performance. To achieve digital success, set business-aligned goals and use KPIs like traffic, conversions, bounce rate, and time on site. Monitor website sources and channels. Identify successful user interactions and conversion funnels for a holistic view of performance. Analyzing user behavior trends helps make strategic decisions.

What is your favorite aspect of this product?

Google Analytics offers an easy-to-use interface that enables Business Analysts to navigate effortlessly. Its user-friendly design ensures accessibility for professionals with different levels of expertise. Providing real-time data allows Business Analysts to stay informed about website performance. This feature helps respond quickly to emerging trends or issues. Business analysts can create personalized reports that cater to the specific requirements of marketing and development teams. This adaptability amplifies the communicative impact of the data.

What do you dislike most about this product?

As an enthusiastic user, I propose improvements that could enhance Google Analytics: Presenting more subtle goal configurations, which can accommodate a wider range of business objectives, and expanding the capability to segment users based on a broader range of parameters for extensive analysis. On big websites with lots of data, Google Analytics might use sampling, which could affect the accuracy of the information you get.

What recommendations would you give to someone considering this product?

Google Analytics helps businesses understand website performance and gain insights to guide marketing and development strategies. The tool provides cross-device tracking, enabling analysts to follow user interactions across multiple devices. Google Analytics 360, the premium version, offers higher data limits and reduced sampling to compensate for data irregularities. Google Analytics ensures the privacy and reliability of the data stored on the platform by implementing strong security measures.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Akshaj M.

  • Role: Student Academic
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

In-depth Insights, User-Friendly

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is different because it gives really deep insights for free. It's good at tracking all kinds of user actions and gives you a clear picture of your website鈥檚 performance. Plus, it works well with other Google tools, which is handy.

What is your favorite aspect of this product?

My favorite thing about Google Analytics is how it shows so much about who visits your site and what they do there. The data is really detailed, and you can see how changes on your site affect visitor behavior, which is super useful for making improvements.

What do you dislike most about this product?

The thing that's tough about Google Analytics is it can be really complex and hard to understand, especially if you're new to it. Sometimes, finding the exact data you need is challenging, and the interface can be overwhelming with so much information.

What recommendations would you give to someone considering this product?

If you're thinking about Google Analytics, start by setting clear goals for what you want to track. Take time to learn the basics, as it can be complex. Also, use its customization options to get the most relevant data for your needs.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Efficient Service
  • Respectful

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