
What is Dynamics 365 Customer Insights?
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
96 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Dynamics 365 Customer Insights?
Pros
- Respectful
- Security Protects
- Client Friendly Policies
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Operations Management
Email Marketing Automation
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Advanced Data Segmentation
Community Marketing Management
Multi Channel Integration
Social Media Marketing Management
Mobile Marketing Management
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Ease of Customization
Quality of Features
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Vendor Support
Also Featured in...
Customer Data Platform
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Customer Intelligence
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Sales Analytics
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Dynamics 365 Customer Insights Reviews

Amal J.
- Role: Information Technology
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jul 2024
Very powerful marketing solution
Likeliness to Recommend
What differentiates Dynamics 365 Customer Insights from other similar products?
Dynamics 365 Customer Insights differentiates itself with its robust AI-driven capabilities, easy integration with other Microsoft services, and real-time data unification from various sources to create comprehensive customer profiles.
What is your favorite aspect of this product?
My favorite aspect of Dynamics 365 Customer Insights is its AI-driven insights and predictive analytics capabilities
What do you dislike most about this product?
One aspect that might be challenging about Dynamics 365 Customer Insights is its complexity and steep learning curve. Setting up and configuring the platform to fully leverage its advanced features can require significant time and expertise, which might be a barrier for smaller businesses or those without dedicated technical resources.
What recommendations would you give to someone considering this product?
Ensure Dynamics 365 Customer Insights aligns with your business needs and invest in training for your team. Start with a pilot project, leverage Microsoft integration, and consult experts for a successful implementation.
Pros
- Enables Productivity
- Unique Features
- Inspires Innovation
- Fair
Cons
- Less Effective Service
- Less Caring
- Less Friendly Negotiation

Silvia D.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2023
"It is used to make marketing simple and easy."
Likeliness to Recommend
What differentiates Dynamics 365 Customer Insights from other similar products?
One of the great features of Microsoft Dynamics 365 is the likelihood of communication among the clients and users. It is very user-friendly tool. The interface of Microsoft Dynamics 365 makes it simple to record negotiations. It permits thorough segmented advertising lists, personalized email layouts, and management of subscription.
What is your favorite aspect of this product?
Generally, it provides an excellent interaction with different Dynamics items. It particularly helps us in setting up email marketing with different templates. Microsoft Dynamics 365 Marketing is highly appropriate for circumstances where a company have to deal with the client data that it has collected and share everything across the whole organization, so it is integrated and incorporated.
What do you dislike most about this product?
For forms, Microsoft doesn't offer HTML. They give a div that requires to be verified and you can actually feel the pain at this point. They give no canned option if you want to unsubscribe.
What recommendations would you give to someone considering this product?
You can find all the inventory frameworks in a single place. Recommended
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Caring

Richard G.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2023
ERP system with above-average user interface
Likeliness to Recommend
What differentiates Dynamics 365 Customer Insights from other similar products?
Microsoft Dynamics 365 Business Central accompanies all users confidently in their daily work and has only a few weaknesses. This means that there can be minimal delays when loading new content and that some functions cannot be understood directly without additional instructions. By using this product, it is very convenient to be able to manage collectively on the server side. Although the amount of man-hours required for management has increased, it is extremely useful for reducing security risks.
What is your favorite aspect of this product?
One of the best features of this software is that it is easy to use and intuitive to understand. Customization is easy and no training is required; everything there is to know about B2B leads, corporate leads, and customers. By sharing data from the application and marketing automation, it helps us align our sales and marketing processes. The support team is knowledgeable and helpful and finds the right customers quickly thanks to Microsoft's artificial intelligence capabilities. Both medium-sized companies and large corporations base their productivity mainly on the most efficient use of resources.
What do you dislike most about this product?
However, I would like to see an improvement in the navigation design. There are always concerns about cost and performance.
What recommendations would you give to someone considering this product?
We use Microsoft Dynamics 365 to track our customers, systems, and data across the company. My managers appreciate how easy it is to track our sales projects and set sales goals. It helps us integrate all of our employer portal data and processes into one system. We sell online solutions that update the CRM and the portal at the same time. I, task tracking is my favorite feature because it is tailored to the specific needs of each client. To this day, I will never forget the conversation I had with my customer about the project. It also helps our sales reps follow up with leads and manage their past interactions.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing