What is CallTrackingMetrics?
CallTrackingMetrics is a digital platform that uses call tracking intelligence to inform contact center automation鈥攔esulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
78 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love CallTrackingMetrics?
Pros
- Respectful
- Enables Productivity
- Client Friendly Policies
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Call Recording
Call Analytics
Role-Based Access
Manager Annotation and Feedback
Audio Transcription
Conversation Coaching
Dashboards and Reporting
Application Integration
Mobile Support
Pipeline Visibility
Artificial Intelligence Engine
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of IT Administration
Quality of Features
Ease of Implementation
Vendor Support
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Usability and Intuitiveness
CallTrackingMetrics Downloads
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CallTrackingMetrics Reviews
Caroline J.
- Role: Sales Marketing
- Industry: Energy
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2024
Many features to analyse and optimize
Likeliness to Recommend
What differentiates CallTrackingMetrics from other similar products?
The amount of functions and the detailed data
What is your favorite aspect of this product?
detailed data
What do you dislike most about this product?
very complex
What recommendations would you give to someone considering this product?
Gives you many otions to improve your sales
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Efficient Service
Kory L.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Jul 2024
CTM is the solution for call tracking for paid ads
Likeliness to Recommend
What differentiates CallTrackingMetrics from other similar products?
CallTrackingMetrics has a track record of sustainability, reliability, and industry expertise.
What is your favorite aspect of this product?
Ease of use, including making quick changes to the account and numbers
What do you dislike most about this product?
The User Interface and navigation need to be adjusted and improved
What recommendations would you give to someone considering this product?
Try CallTrackingMetrics with the basic plan and try the other competitor you are considering. I'm confident that you'll prefer CTM over the other.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
Samantha J.
- Role: Information Technology
- Industry: Recreation
- Involvement: IT Leader or Manager
Submitted Jun 2025
Best analytics, call tracking tool for marketing
Likeliness to Recommend
What differentiates CallTrackingMetrics from other similar products?
It's not just about tracking calls; it shows us how our campaigns are performing by linking calls to their results. The analytics are really detailed, allowing us to follow the customer journey from start to finish.
What is your favorite aspect of this product?
I'm really happy with how clear our call data is now. We can easily see which campaign brought in each lead, which helps us keep an eye on our ad spending. The call recordings and keyword tools show us what customers are struggling with and what their concerns are.
What do you dislike most about this product?
Figuring it all out can be hard, especially when we're trying to set up tricky routing rules or connect with other tools. Some parts of the interface feel a bit dated and aren't as user-friendly as newer apps.
What recommendations would you give to someone considering this product?
If you鈥檙e serious about understanding which marketing efforts drive phone calls, CallTrackingMetrics is worth the investment. Spend time setting it up properly and involve your marketing and sales teams early on. It鈥檚 not a plug-and-play tool you鈥檒l get the best results if you customize it to your workflow.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
