What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team 鈥� all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Buffer Reviews
Bryan M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Easy Scheduling Across Social Media
Likeliness to Recommend
What differentiates Buffer from other similar products?
Easy scheduling across all of our social media channels. Saves our team time so we don鈥檛 have to spend hours setting up the posts that we create.
What is your favorite aspect of this product?
We like the workflow for customizing content for each network.
What do you dislike most about this product?
Recent pricing changes felt a bit confusing. I suppose we are on a legacy plan at this point and that is why.
What recommendations would you give to someone considering this product?
The primary benefit for us with this tool is to save time scheduling posts and be able to see our schedule in one place. We don鈥檛 look into the analytics side with this tool, but it is a great time saver. For social media analytics we prefer a different solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alexandru C.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2022
It's easy to use, but hard to find insights with.
Likeliness to Recommend
What differentiates Buffer from other similar products?
They have some good sentiment metrics.
What is your favorite aspect of this product?
That you can schedule posts and respond to inquries with ease.
What do you dislike most about this product?
They don't have a good analytics tool, poor in metrics and insights.
What recommendations would you give to someone considering this product?
Use their Free version and see for yourself but keep in mind: - you have only basic and not extended analytics metrics - it's great as an asset manager and social media scheduler - they have a powerfull tool to respond to inquiries in seconds called Engagement - good at sentiment analysis and best time to post
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
Cons
- Vendor's Interest First
Kanya S.
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Dec 2021
Great product. Needs Video Posting Improvement.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Easy to use. Easy to track past posts and repost if needed.
What is your favorite aspect of this product?
Automation and scheduling. Apple to customize posts.
What do you dislike most about this product?
The video posting feature for LinkedIn and Facebook needs improvement. Sometimes images don't post correctly.
What recommendations would you give to someone considering this product?
Especially great for Twitter scheduling!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
