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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

97 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
3% Neutral
96% Positive

Pros

  • Transparent
  • Reliable
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Email Delivery

91

Basic Reporting and Analytics

88

Campaign Management

88

Segmentation

87

Content Authoring

86

Email Templates

86

Contact Database

86

SPAM Compliance

86

Mobile Optimized

85

Auto-Responders

84

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Ease of IT Administration

85

Ease of Implementation

85

Availability and Quality of Training

85

Quality of Features

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

83

Breadth of Features

83

Ease of Data Integration

83

Vendor Support

82

Ease of Customization

81

Brevo Reviews

Ameya P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Mar 2025

"Powerful but Needs More Customization"

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Brevo stands out with its user-friendly interface, affordable pricing, and strong automation features, combining email, SMS, and CRM in one platform

What is your favorite aspect of this product?

Its seamless automation and multi-channel communication capabilities make it highly efficient and user-friendly.

What do you dislike most about this product?

Limited customization options and occasional delays in data syncing.

What recommendations would you give to someone considering this product?

Consider Brevo if you need an affordable, user-friendly platform with strong automation and multi-channel communication. However, be aware of its customization limits and potential data sync delays.

Pros

  • Performance Enhancing
  • Unique Features
  • Effective Service
  • Respectful

Elias R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2025

A Reliable Tool for Automation & Email Marketing

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo stands out from other email marketing and automation platforms in several ways. Unlike platforms like HubSpot and Mailchimp, which often charge based on the number of contacts, Brevo offers pricing based on email volume, making it more budget-friendly for growing businesses. This is especially beneficial for companies with large contact lists that don鈥檛 necessarily send emails frequently.

What is your favorite aspect of this product?

One of the best aspects of Brevo is its automation capabilities combined with affordable pricing. It provides a robust workflow builder that makes it easy to set up email sequences, lead nurturing, and customer engagement automations without the steep costs associated with competitors like HubSpot or ActiveCampaign.

What do you dislike most about this product?

Brevo works well for me, and I haven鈥檛 encountered many downsides. The automation and email marketing features are intuitive and effective, making it easy to manage campaigns without unnecessary complexity. It鈥檚 also cost-effective compared to other tools, which is a big plus. While some users mention UI or reporting limitations, I haven鈥檛 run into any major issues that affect my workflow. So far, it鈥檚 been a reliable and valuable tool for our marketing efforts.

What recommendations would you give to someone considering this product?

Start with Automation Early. Brevo鈥檚 automation workflows are one of its strongest features. Take advantage of them to streamline lead nurturing, follow-ups, and customer engagement. Brevo has strong email deliverability, but always warm up your domain, personalize content, and monitor engagement metrics to maintain inbox placement.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features

Shams A.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

User friendly

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Brevo differentiates by offering everything one needs be it emails, SMS, CRM, and automation, all at one place, all at prices that work for enterprises of all sizes.

What is your favorite aspect of this product?

What I really like about Brevo is that how easy it makes everything. All the tools we need, from email to automation, are in one place & it's just simple and effective for businesses to use.

What do you dislike most about this product?

One downside of Brevo is that its more advanced features, like segmentation and reporting, can be a bit basic compared to some competitors.

What recommendations would you give to someone considering this product?

If someone is considering Brevo, I鈥檇 recommend starting with the free plan to get a feel for its features & take advantage of their integrations with other tools one might already use to make the most of the platform.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

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