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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
3% Neutral
96% Positive

Pros

  • Transparent
  • Reliable
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Email Delivery

91

Basic Reporting and Analytics

88

Campaign Management

87

Segmentation

87

Email Templates

86

Content Authoring

86

Contact Database

86

SPAM Compliance

86

Mobile Optimized

85

Auto-Responders

84

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

88

Ease of IT Administration

85

Availability and Quality of Training

85

Ease of Implementation

85

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Breadth of Features

83

Ease of Data Integration

83

Vendor Support

82

Ease of Customization

81

Brevo Reviews

Cindy M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Complete Email Marketing Solution

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

For many years, I have used a different platform to keep in touch with prospective clients. My list's deliverability and engagement both improved once I switched to Sendinblue. Sendinblue's editor is superior and simplifies the process of creating, previewing, and sending professionally designed emails. I like the extensive collection of templates available.

What is your favorite aspect of this product?

Sendinblue's nice and straightforward UI is its strongest suit. Making new messages, campaigns, and sending email was simple. It provides an excellent suite of tools and statistics that make monitoring email and campaign performance a breeze. Furthermore, the drag-and-drop email composition process is fantastically easy to use.

What do you dislike most about this product?

However, it lacks amazing automation. Tags and conditional triggers depending on customers' responses are two examples of what's still missing but would be useful features. There is plenty of potential for improvement in the user interface. The tool might be slow at times, making routine tasks cumbersome. Not only is the A/B testing tool not included in the free plan, but it's also sold separately for the paid plans.

What recommendations would you give to someone considering this product?

If you want to send a long email with plenty of pictures and videos in addition to the written content, Sendinblue is the way to go. Sendinblue, on the other hand, is not a great option if you want to send out a mailing that contains minimal content. Unfortunately, I was unable to find clear instructions on how to customize the emails to my liking. The support team is quick to respond and provides comprehensive explanations. Rapid problem-solving is the norm.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ant贸nio P.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Cost-effective, feature-packed and reliable.

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Cost effectiveness: One of the key factors that sets SendInBlue apart is its affordability. It is a cost-effective solution for businesses and individuals looking to save money on their email marketing efforts. Features: SendInBlue offers a wide range of features, including email marketing, SMS marketing, chat, and more, making it a one-stop-shop for all your marketing needs.

What is your favorite aspect of this product?

Its reliability. Even though there may not be a lot of innovation, SendInBlue has everything I need to effectively manage my email marketing campaigns and automations.

What do you dislike most about this product?

The user experience could be a tad bit better, but it is still really easy to use.

What recommendations would you give to someone considering this product?

Consider your needs, make sure to evaluate your email marketing needs and compare them to the features offered by SendInBlue. Try the free trial, it's a great way to test the platform and see if it fits your needs. Check the integrations SendInBlue to check if it connects with any other tools you're already using.

Pros

  • Enables Productivity
  • Trustworthy
  • Respectful
  • Acts with Integrity

Cons

  • Commodity Features

Sitanshu M.

  • Role: Operations
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Great E-mail Campaigns offering for SMEs

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

The majority of our programs are open-workshop i.e. Individuals sign up for the programs on their own. And so, we have to be in constant touch with them. We used Sendinblue as our main email campaign tool before making the switch. We used the SaaS for Sending regular event updates. Promotional emails. New programs/course details. Festival greetings, etc. Apart from the above e-mail campaigns, we also use the service to create a post-registration journey for people who sign-up, up and what's the next step forward.

What is your favorite aspect of this product?

All of the email campaigns are quickly delivered and with a comparatively lower bounce rate. And it is reasonably priced, the very reason which made me move from Mailchimp.

What do you dislike most about this product?

Nothing! We use SendinBlue as our second email campaign manager after Zoho Campaigns. We use both services to cater to different segments of users. It's much better cost-wise when compared to other options that I have tried.

What recommendations would you give to someone considering this product?

GO FOR IT. The email delivery rate is good and probably worth more than the money spent.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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