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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
3% Neutral
96% Positive

Pros

  • Transparent
  • Reliable
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Email Delivery

91

Basic Reporting and Analytics

88

Campaign Management

87

Segmentation

87

Email Templates

86

Content Authoring

86

Contact Database

86

SPAM Compliance

86

Mobile Optimized

85

Auto-Responders

84

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

88

Ease of IT Administration

85

Availability and Quality of Training

85

Ease of Implementation

85

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Breadth of Features

83

Ease of Data Integration

83

Vendor Support

82

Ease of Customization

81

Brevo Reviews

Laura B.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Sendinblue's Quick Installation & Helpful Staff

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

For my two customers in the music business, I utilize Sendinblue to manage their email marketing campaigns. I have no complaints; the product is ideal for my purposes. It's simple to implement, and the information gleaned from campaigns is straightforward. Sendinblue is what you should use, in my opinion. It's a practical aid that you may use every day, and it guarantees that your emails will be delivered successfully.

What is your favorite aspect of this product?

Sendinblue is an effective marketing tool that allows us to communicate with our consumers via email, SMS, and live chat. Sendinblue makes it simple to launch, monitor, and adjust company marketing initiatives by letting us simply build, manage, measure, and optimize them. Sendinblue also offers us the chance to conduct A/B tests and create landing pages, both of which contribute to the development of more effective advertising campaigns.

What do you dislike most about this product?

Not much about this software has irked me. We could save a lot of time if the customer database were organized, and the emails would be much more appealing if they could be customized. If you ignore that, I think it's great software that gets the job done.

What recommendations would you give to someone considering this product?

If you've been utilizing a variety of email marketing tools, this might be a helpful resource for sending more effective emails at a lower cost. The interface is well designed, and the templates are simple to use. There is a little learning curve for those unfamiliar with email tools, but nothing that can't be overcome with sufficient practice. A useful tool all around!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ana R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Affordable & reliable email marketing solution

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Sendinblue stands out from other email marketing platforms due to its affordability, extensive features including automation, SMS marketing, landing pages, transactional emails, and A/B testing, making it a great value for small businesses.

What is your favorite aspect of this product?

As an affordable email marketing solution, my favorite aspect of Sendinblue is the plethora of features that it offers despite its low cost. The intuitive user interface and automation capabilities make it easy to create targeted campaigns.

What do you dislike most about this product?

While Sendinblue has a lot of features, it may not be as innovative as some other platforms on the market. It also lacks advanced reporting features and advanced segmentation.

What recommendations would you give to someone considering this product?

If you're a small business with a limited budget, Sendinblue is an excellent email marketing solution with a wide range of features. However, if advanced reporting and segmentation features are a priority for you, you may want to consider other options.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Eric P.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Using SendinBlue has been a wonderful experience.

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

We utilize SendinBlue to distribute targeted mailings to groups with a high potential for return on investment. As a result, I may save valuable development time by creating and sending mailers without touching the underlying code. My ability to send out newsletters on a regular basis and to target specific demographics with the help of predefined groups is also enhanced.

What is your favorite aspect of this product?

So much is owed to these gentlemen for their assistance... In comparison to more than 75% of the businesses I've dealt with recently, your tech support team really went above and above in terms of willingness to help, patience, and just listening to what I was asking. That came as a wonderful shock. Sendinblue has won my loyalty, and I want to keep using it. Also, with only a few emails, they assisted me in resolving an issue that three other organizations and my company website provider had either been unable or unable to assist me with. Very greatly appreciated! Sendinblue is an excellent service, and I urge you to use it.

What do you dislike most about this product?

As a new user, I had some trouble getting started with this app, especially when it came to importing my contacts. Tough learning curve for more advanced capabilities like setting up a dedicated IP address or delivering personalized communications. Moreover, additional features are only accessible via the paid premium and enterprise programs.

What recommendations would you give to someone considering this product?

Although it lacks the adaptability of more well-known providers like MailChimp, it offers excellent value for the money. It serves the same purpose at a fraction of the cost. Although it lacks A/B testing for subject lines, it does provide you with attractive templates you can feel good about sending to clients. Unusually, the customer service department is quick to respond and provides useful feedback.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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