What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder鈥檚 feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Reliable
- Respectful
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Digital Asset Findability
Digital Asset Sharing
Cloud Offering
Automation of Metadata Creation
Integration
Content Capture
Permissions and Access Right Management
Intelligent Indexing
In System Content Views
Workflow and Approval Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Ease of Data Integration
Business Value Created
Breadth of Features
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Brandfolder Reviews
Jacob H.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Aug 2024
It is really a great solution for my company and I
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Still, in today鈥檚 market, it is crucial for such products like Brandfolder to stand out from the crowd and be more than just an 鈥榓lmost identical product鈥� to other goods, and one of the features that brings real value with Brandfolder is the fact that the service is tailored to the needs of each individual company. It is possible to add any anew folder, label, filter and this will help you to find any needed digital asset easily.
What is your favorite aspect of this product?
I find it easier to upload files to Brandfolder where they can then be accessed by the team and even outsiders. It taught us that we no longer have to scroll through emails or text messages looking for a file, all are compiled in one app.
What do you dislike most about this product?
As much as this is true, there is something that I do not like about Brandfolder and this is the fact that, file uploads may sometimes take a little long. Well, I would like to suggest for them to work on this on their subsequent updates in terms of this aspect.
What recommendations would you give to someone considering this product?
In general, I can suggest Brandfolder for any company that might face the need to implement the effective system of the digital asset management. Some of the benefits of this software include; It has an easy to use interface, can be customized and widely used for sharing files and for the reason above, can be recommended for use to enhance efficiency at your company.
Pros
- Performance Enhancing
- Trustworthy
- Efficient Service
- Inspires Innovation
Lisbeth G.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Aug 2024
Easy to use, access creative in one platform
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
It's easy to use, and doesn't require a lot of training for your clients to learn how to use.
What is your favorite aspect of this product?
It allows to upload new versions on top of the old creative, so you can see creative history without losing old creative
What do you dislike most about this product?
nothing, I am very satisfied with all the features
What recommendations would you give to someone considering this product?
Get this tool if you are a Marketing agency, it makes your life much easier. No more sending heavy creative files via email and struggling to keep up with versioning.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Rosanna S.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Jul 2024
Easy to Use and Implement
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Brandfolder uses a simple format for DAM and can index and share easily and doesn't require too much implementation
What is your favorite aspect of this product?
The security features are great and you can't just take content out and share it.
What do you dislike most about this product?
I wish there was an easier way to share some assets with an external vendor via a hot link or something so we don't have to package up a lot of assets.
What recommendations would you give to someone considering this product?
Great product and easy to use
Pros
- Acts with Integrity
- Security Protects
- Continually Improving Product
- Efficient Service
