What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Dynamic Content
Text Messaging
A/B Testing
Contact Database
SPAM Compliance
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of IT Administration
Ease of Implementation
Ease of Customization
Quality of Features
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Rahul K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2024
Comprehensive System for Automated Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign focuses its focus unlike others on advanced automation, intelligent segmentation, and multi-channel integration. ActiveCampaign offers us a wide range of functions at a more competitive price
What is your favorite aspect of this product?
I like it because thanks to its tag and rating system, we can segment our contact list efficiently. This allows us to send personalized and relevant messages to each specific segment, increasing the effectiveness of our marketing campaigns. It stands out for its ability to create complex workflows and automate repetitive tasks
What do you dislike most about this product?
The basic plan has a contact limit, which can be an inconvenience if we have a large database. However, we can upgrade to higher plans depending on our needs and budget.
What recommendations would you give to someone considering this product?
ActiveCampaign is suitable for any company that wants to improve its marketing strategy and maintain a closer relationship with its customers. However, it may not be the best option for small businesses with limited budgets, due to contact limits on the basic plan.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Effective Service
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Fantastic product for multi-e-marketing
Likeliness to Recommend
Pros
- Enables Productivity
- Inspires Innovation
- Saves Time
- Over Delivered
Rebecca J.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2023
ActiveCampaign is amazing!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has changed my life ever since I bought it. Even though I鈥檝e used a lot of automated email marketing tools, none of them have made segmenting a user鈥檚 journey based on how they interact with the campaign as simple as ActiveCampaign has. Furthermore, I think that It ability to link with other well-known email marketing systems is a major selling feature. It gives me the option to combine my current platform with it rather than forcing me to cancel it or get rid of it.
What is your favorite aspect of this product?
It is a fantastic platform for integration and works well with various digital and software solutions. I adore how straightforward the user interface and execution are, making it the ideal choice in comparison to some well-known, established brands in the sector. I like that I can link to and post to my social networks in addition to email automation. Dashboard analysis offers precise and perceptive data-driven insights that assist businesses in making the best future estimates. I adore how I can conduct different advertising campaigns and social media posts without a lot of manual effort. It can provide marketing automation.
What do you dislike most about this product?
The features have some glitches. I am unable to conduct a more in-depth examination of my email marketing efforts because reporting is still extremely rudimentary. It can be time-consuming to browse through the dozens of tags I use because I can鈥檛 adequately search for them.
What recommendations would you give to someone considering this product?
The platform is simple to use and has several features I typically can鈥檛 find elsewhere. I adore the straight interaction with webhooks and site tracking. I can connect it to the various tools I use because of this.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
