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Our Advice

Critical Insight

• Identify business imperatives, high-priority business capabilities and initiatives, and understand what value measures are relevant to them. Choose up to a dozen value measures that interest the business the most and can be improved by EA.
• Rebrand EA to match the high-priority business goals or initiatives. Choose EA processes that will contribute the most to the selected business value measures. Establish EA roles and define responsibilities with a RACI chart. Stay away from traditional EA nomenclature and common EA mistakes.
• Craft plausible value statements linking factual business benefits to outcomes of EA with causal clauses. Collect convincing value proof points to support value statements. 91ÖÆƬ³§ an EA marketing plan and pitch EA value contributions at different levels of the enterprise to both business and IT, through various media at every appropriate opportunity, both formally and informally. Create a charter document to obtain official sign-off and secure funding.

Impact and Result

• Establish an EA practice to help your organization enable its strategic business intent and improve effectiveness, efficiency, and agility.
• Use the proposed covert approach to bypass the prejudice and resistance typically evoked by EA initiatives, due to the negative connotation EA has earned with its repetitive failures.
• Focus on what matters to the business and communicate EA’s contribution to business value to gain ongoing business buy-in and executive support for the EA initiative.