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Digital Strategy Communication and Execution Plan Template

Author(s): Alexander Zverintsev , Andy Liu , Emanuel Bursuc

Use this template to document the necessary communications and execution requirements during the digital strategy development project.

Be sure to consider the following factors:

  • Accountability is key for execution. Make sure that you assign ownership to the tasks in this template and that you monitor the execution of the tasks.
  • Budget time for communications. A time budget should allow for time to prepare the communication, deliver it, and handle questions or other responses after delivery.
  • Identify all stakeholders. Ensure you involve everyone who will be impacted by the IT strategy, including end users from business functions.
  • Avoid scheduling communications in competition with one another. Staggered communications delivered at the right time are more likely to be acknowledged, thereby increasing impact and comprehension.