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Plan Your Digital Transformation on a Page – Phases 1-4

Author(s): Michael Blair , Gopi Bheemavarapu

The age of digital has created new ways for organizations and customers to form relationships. To maximize the benefits of digital, organizations must adopt a customer-centric mindset by creating a digital strategy. This storyboard will help you:

  • Understand the organization's current investment in digital.
  • Focus strategy-making on delivering the customer's most-desired digital outcomes.
  • Design a balanced digital strategy that creates value across the five digital value pools.
  • Ask how disruption can be leveraged to the organization's benefit.
  • Create a Digital Strategy on a Page to spark cultural change.