91ÖÆƬ³§ing a technology strategy to support customer experience isn’t an option – it’s a mission-critical activity. During this phase, you will define the value of strong technology enablement for customer experience management (CXM). This phase will take you through the following activities:
- Create the project vision
- Structure the project
Use this phase as part of the full blueprint, 91ÖÆƬ³§ a Strong Technology Foundation for Customer Experience Management.