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Assess your current state and formulate a new long-term strategy.
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This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
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Are you ready to drive the adoption of autonomous business capabilities?
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This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...
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This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
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This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
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The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...
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This deck provides the clear functions for different roles in data governance.
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Plan out storytelling using Info-Tech鈥檚 whiteboard canvas template.
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This RACI chart tool will help you define and assess the current state of FinOps activities and assign ownership to each.
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