This fully customizable, prebuilt PowerPoint presentation template documents the market analysis results and creates the sales battlecards.
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This blueprint shows how using product management can significantly increase win rates and measure the success of CI team funding from management.
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Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate sales,...
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Housing shortages! Reinventing the RCMP! Budget shortages! Forest fires! The headlines seem to swing from one crisis to the next and back again these days, and our elected...
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This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
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The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...
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This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
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This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...
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This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
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This blueprint helps content marketers create an asset strategy that accelerates the buyer journey.
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