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Applications

Navigating Exponential Technology Leadership and Current Events in the Canadian Public Sector – Summer 2023

Housing shortages! Reinventing the RCMP! Budget shortages! Forest fires! The headlines seem to swing from one crisis to the next and back again these days, and our elected...

91Ƭ Vs. Buy Decision Tree

This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.

Asset Sunsetting Tool

The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...

Asset Quick Start Guide

This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...

Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet

This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...

Create Assets to Accelerate the Buyer Journey Storyboard

This blueprint helps content marketers create an asset strategy that accelerates the buyer journey.

Create Assets to Accelerate the Buyer Journey

This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture sequences. 91Ƭing the...
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Adopt Generative AI in Solution Delivery

With delivery teams under continual pressure to deliver faster, higher-quality products, the promise of Generative AI (GenAI) is too tempting to pass up, but it can be...

Gen AI Solution Delivery Readiness Assessment Tool

This tool will help you understand if your solution delivery practice is ready for Gen AI.

Adopt Generative AI in Solution Delivery Storyboard

A step-by-step guide that helps you assess whether Gen AI is right for your solution delivery practices.
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