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Applications

Salesforce Introduces Next Gen Marketing Cloud for Improved Engagement

In 2025, Salesforce launched its Next Gen Marketing Cloud, debuting a new “agentic marketing” model in which autonomous AI agents independently build, personalize, and...

Microsoft’s AI Tour Advances “Frontier” Vision of the Enterprise

The Canadian leg of Microsoft’s AI Tour presented a “Copilot everywhere” strategy for “frontier firms.” While data sovereignty was a primary message, important...

WebexOne 2025 Highlights AI Interoperability and Enterprise Collaboration Strategy

At WebexOne 2025, Cisco emphasized AI agents, interoperability, and resilient infrastructure. Updates to Webex and Contact Center highlight enterprise reliability and...

Evaluating Canva for the Enterprise Marketing Stack

Canva is a platform that enables teams to create, manage, and share content. It includes developer tools, integrated AI, and compliance and governance features that meet...

BluIP Positions AI-First Communications Platform for Industry-Specific Needs

BluIP has repositioned from telecom carrier to AI-first communications provider, centered on its AIVA Connect platform. BluIP now integrates with over 2,600 enterprise...

Software Buyer Insights 2025: The New Rules of Software Selection

This 2025 vendor insights report, based on 175,000 verified reviews across 400+ software categories, reveals how buyer behavior is evolving. It explores what truly drives...

The Omnichannel Strategy Playbook Template

91Ƭ an actionable omnichannel execution plan using this strategy template

​The Omnichannel Playbook – Phases 1-3

Identify and fix high-impact gaps in your omnichannel journey with a practical, scalable strategy.​

The Omnichannel Playbook

Align your tools, data, and teams to eliminate CX friction and execute a seamless omnichannel strategy. This playbook zeroes in on the highest-impact gaps in your customer...
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Zoho’s Dual Focus: Serving Small Business and Enterprise Through Product-Led Growth and AI Innovations

Zoho’s #SMZ25 conference in San Antonio in September 2025 served as a platform for deep dives into the company’s core strategy, offering insights beyond product launches....
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