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Event marketers know they need a robust event planning process for successful live events, but they鈥檙e perpetually short on time.
This guide walks you through the...
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The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...
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This presentation template uses sample data to demonstrate an ideal build, buy, or shut it down strategy.
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A structured product strategy workbook to help you prioritize strategy activities and build a product roadmap to ensure success.
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A best-of-breed template to help you build a clear, concise, and compelling self-assessment of product strategy for stakeholders.
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A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.
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Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
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AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.
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ChatGPT, a Large Language Model (LLM) that launched in late 2022, drew a lot of interest from marketers as it showed the potential of AI in a very practical way. You could...
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It is tempting for businesses to rush into using generative AI tools without fully understanding the benefits and drawbacks of the technology. This report will help you...
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