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Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...
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The 91制片厂 a More Effective Go-to-Market Strategy Storyboard includes the Executive Brief to align your team on a shared GTM strategy vision, as well as Phases 1 - 3 that...
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Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase product...
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Applying lead scoring within your lead management software optimizes your lead generation engine. This phase calls for marketers to apply their model and begin delivering...
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Scoring leads against your ideal customer profile and prospect engagement is an iterative process. This phase gives marketers a toolkit to build and test your lead scoring...
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Lead scoring success starts with deep buyer knowledge. This phase aids marketers in identifying the key asset types that, when included within your lead generation engine,...
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Lead scoring increases marketing ROI and sales productivity. This blueprint enables marketers to build their own scoring methodology and deliver better qualified leads to...
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Even a solution that is a perfect fit for an organization will fail to generate value if it is not properly implemented or measured. Conduct the necessary planning before...
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Use the Vendor Landscape findings and project guidance in this phase to support your organization in developing requirements for your SMMP RFP, evaluation, and shortlisting...
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This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization.
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