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Select and Implement a Social Media Management Platform – Phases 1-3

Rein in social media by choosing a management platform that’s right for you.

Select and Implement a Social Media Management Platform – Executive Brief

Read this Executive Brief to understand how you can maximize the value of your social initiatives.

Digital Marketing Communication Deck

Use this communication deck to educate IT and Marketing stakeholders on the generic value of digital marketing channels. Get everyone on the same level and establish a...

Digital Marketing Capability 91ÖÆÆ¬³§er Tool

This tool precisely determines and prioritizes the digital channels that your organization should and will pursue. It then identifies the IT capabilities that your...

Storyboard: 91ÖÆÆ¬³§ IT Capabilities to Enable Digital Marketing Success

This blueprint is designed to help IT and marketing achieve absolute consensus on the prioritization of digital channels and to create a roadmap for IT to build all...

91ÖÆÆ¬³§ IT Capabilities to Enable Digital Marketing Success

Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
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What's Behind Social?

It's no secret that, for much of the world today, governments are broken, economies are struggling, and unemployment among the young is in the 25%-50% range. Among other...

The Right Idea

This week's issue is the direct result of my recent speech to the incoming class of Thunderbird School of Global Management, virtually all of whom then signed up as our...

Social Media Opportunity Assessment Tool

The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social media target areas: sales, marketing, and customer service.

Social Media Management Platforms are Integral to the Success of Social Initiatives for Businesses

London, ON – 09-13-2011 – A recently published 91ÖÆÆ¬³§ Social Media Management Platform (SMMP) Vendor Landscape report ranked Radian6 and Syncapse as...
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