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Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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This blueprint will help you assess if using text messaging channels is a prudent avenue to provide your customers with real-time service and support.
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Text messaging is everywhere, but businesses aren鈥檛 capitalizing on it.
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Your customers love mobile messaging services; leapfrog your competitors by having a strategy to provide first-rate service to them in this explosively popular channel.
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Read this phase for a clear direction on the drivers and value proposition of text-based customer support for your organization.
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Read this phase for prioritized requirements for text-based support and a vetted shortlist of the technologies needed to enable it.
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Ensure traceability for your text-based customer support requirements.
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Read this phase for an overview of customer service workflows and escalation policies, as well as risk mitigation considerations.
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Use the Text-Based Customer Support TCO Tool to help determine if one or more use cases for text-based support make sense for your organization to pursue.
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Use the Text-Based Customer Support Acceptable Use Policy to mitigate risks by clearly communicating expectations for both effective and ineffective (or prohibited use) of...
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