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Achieving a successful product launch requires thorough planning and unwavering attention to the intricacies of the process. The process is intricate, from adhering to...
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Align the organization with a common approach to managing the build and launch phases of a successful product launch process.
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This workbook is designed to help marketers ensure launch readiness. It should be completed after reviewing the Crush Your Product Launch blueprint.
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Use this template to document your final strategy outputs, including executive-facing business decisions relating to alignment and Launch Activities
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This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.
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