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Tagged - customer relationship management

Magento in Motion: Adobe Officially Repositions Magento as Adobe Commerce Cloud at Summit 2019

Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted strong...

ServiceNow Branches Beyond Internal IT Service Delivery to Tackle External Customer Service Use Cases

ServiceNow has been a mainstay vendor for internal IT service management for over a decade. It is now making a concerted effort to expand into adjacent functional areas,...

Adobe Deepens Ties With Microsoft and LinkedIn to Enhance Account-Based Experiences

Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide...

Salesforce Aims to Invest $2 Billion Over Five Years in Its Canadian Business

Salesforce, an established leader in a variety of customer experience domains, recently announced it will expand its Canadian footprint with a $2-billion investment over...

Adobe Charges Ahead on Driving Compelling Personalization Using AI

Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will...

Ensure Your Customer Experience Is Awesome, Not Off-Putting

​Improvements in data aggregation and analysis have opened new frontiers in customer targeting and customer intelligence, but striking the right trade-off between customer...

Drive Customer Convenience by Enabling Text-Based Customer Support

This blueprint will help you assess if using text messaging channels is a prudent avenue to provide your customers with real-time service and support.
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CRM Suite Evaluation and RFP Scoring Tool

Once RFP responses have been received, organizations selecting a CRM Suite need a way to compare vendors across similar criteria. Use this RFP scoring tool to objectively...

91ÖÆÆ¬³§ a Strong Technology Foundation for Customer Experience Management – Phase 3: Finalize the Framework

This phase of the blueprint, 91ÖÆÆ¬³§ a Strong Technology Foundation for Customer Experience Management, will help you create a CXM initiatives roadmap and prioritize...

CXM Portfolio Designer

Answer the questions in the CXM Portfolio Designer geared at understanding your needs for marketing, sales, and customer service enablement.
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