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ServiceNow has been a mainstay vendor for internal IT service management for over a decade. It is now making a concerted effort to expand into adjacent functional areas,...
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Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide...
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Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will...
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Salesforce, an established leader in a variety of customer experience domains, recently announced it will expand its Canadian footprint with a $2-billion investment over...
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鈥婭mprovements in data aggregation and analysis have opened new frontiers in customer targeting and customer intelligence, but striking the right trade-off between customer...
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This blueprint will help you assess if using text messaging channels is a prudent avenue to provide your customers with real-time service and support.
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Once RFP responses have been received, organizations selecting a CRM Suite need a way to compare vendors across similar criteria. Use this RFP scoring tool to objectively...
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This phase of the blueprint, 91制片厂 a Strong Technology Foundation for Customer Experience Management, will help you define the value of strong technology enablement for CXM.
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This blueprint will help you develop a technology strategy for customer experience management and adopt best practices for managing your organization鈥檚 customer-facing...
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Read this Executive Brief to understand the growing traction behind CXM, why you should embark on a CXM project, and why it is important to do so now.
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