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Tagged - Customer Relationship Management

CRM Users Are Not Happy With What AI Provides: They Want More Out of It

Freshworks recently published a study showing that only 12% of customer relationship management (CRM) users leverage an AI-based tool.

Salesforce Looks to Go Further in the Field by Announcing Acquisition of Field Service Vendor ClickSoftware

ClickSoftware has been a mainstay of the field service automation (FSA) space. While Salesforce is a recognized market leader in general customer service management (CSM)...

Conversational Coaching Was Introduced at Dreamforce 2019 鈥 But Can Salesforce Leapfrog Innovative Entrants in the Space?

Using natural language processing on call recordings and providing automated sales coaching insights has been an area of intense interest with many players in the market 鈥...

Salesforce Debuts a New Conversational UI at Dreamforce 2019 鈥 But Will It Speak to End Users?

Conversational UIs allow users to interact naturally with applications. Salesforce recently made a foray into the space with its Einstein Voice Assistant solution.

Amazon and Salesforce Join Forces to Improve Their Contact Center Value Propositions

Salesforce is a juggernaut in the customer experience solution space 鈥 at Dreamforce 2019, it announced a strategic partnership with Amazon to bolster their respective...

Constant Contact Expands Its Reach Into Online and Social Marketing for Small Businesses

Constant Contact 鈥 a popular vendor for SMB email marketing 鈥 recently announced the launch of a suite of tools geared towards SEO and social media marketing for small...

Conversational UI Is the Talk of Oracle OpenWorld 2019

Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced...

Oracle's Introduction of Redwood UX Paradigm a Step Towards Better End-User Adoption

Oracle introduced its new 鈥淩edwood鈥 UX at Oracle OpenWorld 2019, promising a better 鈥 and more consistent 鈥 user experience across the bulk of its enterprise application...

Freshworks Acquires Its 18th Start-Up, Enhancing Its Product Manager Collaboration Tool

Customer engagement software company FreshWorks announced that it has acquired a cloud-based prototyping and usability testing platform, Bangalore-based CanvasFlip.

Artificial Intelligence Takes the Stage at Oracle OpenWorld as a Major Bet for the Enterprise Software Giant

Artificial intelligence (AI) has been a key focus area of investment for major enterprise application vendors, and Oracle is no exception. At Oracle OpenWorld 2019, Oracle...
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